Tag Archives: Content marketing

40 Marketing Superstars to Follow on Twitter

I’ve compiled a list of marketing superstars that I follow on Twitter. Follow these people to stay current on marketing in 2013!

 

1. Pam Moore @PamMktgNut 50% mktg 50% geek, CEO entrepreneur social business strategist, speaker, author, lover of God Family Friends Beach & Life! Forbes TOP 10 Social Media Influencer · Orlando, FL · http://www.pammarketingnut.com

2. Shelly Kramer @ShellyKramer Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Luv MilkDuds+Beer. Member of Oversharers Anonymous. · Kansas City, MO · http://www.v3im.com

3. Kerry O’Shea Gorgone @KerryGorgone JD/MBA. Marketing Professor @fullsail. Speaker. Writer: @MarketingProfs, @smxplorer, {grow} blog, @HuffingtonPost, @entmagazine, @B2Community & more · Orlando, FL · huffingtonpost.com/kerry-oshea-gorgone

4. Ann Tran @AnnTran_ Social media consultant & travel & tech writer. Lover of nature & wine. Forbes Top10 Social Media Influencer.Verizon® #VZWBuzz
http://www.huffingtonpost.com/ann-tran/  · Washington, D.C. · http://ann-tran.com/

5. CIO White Papers @CIOWhitePapers Free Industry White Papers and Reports in Cloud Computing, Business Intelligence, Social Media, CRM, ERP and Enterprise Marketing Technologies. · Los Angeles · http://ciowhitepapers.com

6. Rick Bakas @RickBakas Husband » Former NIKE brand guy » VP Mktg at Mobile Payments co. @PressPay » Sommelier » Founder of @BakasMedia » Obsessed w/ wine & food » Connector · Sonoma, CA · rickbakas.com/about-2

7. Brooke Griffin @BrookeGriffin_
#Business
#Marketing
#Inspiration Social Media Producer. Brand Strategist. Speaker | Music | Health | Fitness Fanatic | ‘Do What You Love~Excel at that.’ · San Diego + Los Angeles, CA · http://brookehgriffin.com/

8. Lori Taylor @lorirtaylor REV Media Marketing llc, You Bring The Rain, We Make It Pour. Mother of 5 & URL Junkie! #CEO
#Author
#SocialMedia
#Video
#Facebook
#Twitter Tips. · OH, NYC, CA · http://www.lorirtaylor.com

9. Michael R.H. Stewart @jerichotech Marketing futurist and Internet executive with over 21 years of broad experience in all aspects of online business, Social Media, and company management. · Scottsdale Arizona · http://www.jerichotechnology.com

10. Mike Allton @mike_allton Social Media and Internet Marketing consultant for small to medium businesses. Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. · St. Louis, MO · http://www.TheSocialMediaHat.com

11. Ian Huckabee @WeejeeMedia Social strategist and technologist specializing in social media, learning and training. I’m a writer. As you feel your way along, feel good. · Chapel Hill / New York · http://weejeemedia.com

12. Rebekah Radice @RebekahRadice Social Media Marketing, Strategist, Branding, Blogger, Speaker, Trainer @BHGRealEstate | Coffee addict, sunshine lover & nuts about my 2 pups! · Los Angeles, CA · http://rebekahradice.com

13. Laura E. Pence @SocialSavvyGeek RVA Online Marketing Company specializing in Social Media! Conversation online. Savvy? · Richmond, VA, USA #RVA · http://SocialSavvyGeek.com

14. April Dunford @aprildunford Co-founder of RocketScope http://rocketscope.com  a marketing accelerator and analyst firm. Startup marketing blogger at RocketWatcher. · Toronto · http://rocketwatcher.com

15. Peter Collins @Peter_Collins_ | Years of IT as Techie and Management | Marketing and Communication | International Sportsman | Cooking and wine | fan of Keith Floyd | not Pink · United Kingdom · http://socialmediamarketeers.imrtl.com/

16. Megan Leap @MeganLeap Marketing Director @OMInstitute. Love tech, marketing, good food, great wine, running marathons, and Cavalier King Charles Spaniels. · South Florida/San Francisco · meganleap.com

17. Ann Handley @MarketingProfs Head of Content here at ‘Profs. People seem to like my writing: http://www.contentrulesbook.com 
http://www.annhandley.com  · Boston, Massachusetts · http://www.marketingprofs.com

18. William J. Ward @DR4WARD Social Media Professor in @NewhouseSU at @SyracuseU – Digital, Marketing, Advertising, Public Relations, Journalism, Higher Ed, Innovation, Creativity, Design · Syracuse, New York · http://www.DR4WARD.com

19. Dennis Shiao @dshiao Director, Product Marketing at @INXPO and #Author of a lead generation book (http://amzn.to/cqadOu ). Sharing (hopefully) useful info, one tweet at a time. · San Mateo, CA · http://allvirtual.me

20. Giles Farrow @SmartSoftMarket Helping Software Companies and Startups improve their Marketing. Tweets on #ProdMktg
#Startup
#Software
#Marketing. http://smartsoftwaremarketing.co.uk/ · West Sussex, UK · http://smartsoftwaremarketing.co.uk/

21. Carol Phillips @carol_phillips Notre Dame Marketing professor; Brand strategist; President independent market research & consulting firm, Brand Amplitude; #Millennials are my passion. · Michigan · http://www.brandamplitude.com

22. SEO.com @seocom Want to rank better in Google? Check out our services. Follow us for the best information about SEO, SEM and inbound marketing. Tweets by @Bebabz · Utah · http://www.seo.com

23. Beverly Macy @BeverlyMacy
#SMMUCLA 310-860-4788; beverlymacy at gmail; Blog @HuffPo; Author: The Power of Real-Time Social Media Marketing; Business Meets the Power of Social Media · Los Angeles, CA 90210 · http://www.gravitysummit.com

24. Bri Clark @Bri_Clark
#realtimesocialghoster
#marketingstrategist, owner of @belleconsult, #speaker, #author, #sassoligist, #belletip, #socialmediamarketor
#blogger
#strategist · Boise ID · http://briclarkthebelleofboise.blogspot.com

25. You Brand @YouBrandInc You have business challenges, we have answers. We help you achieve business breakthroughs and amplify it with digital marketing. · Minneapolis · http://www.youbrandinc.com

26. Joshua Duncan @joshua_d Tech marketing, busy dad, most likely hungry. Director of Product Management and Marketing @NoesisEnergy. · Austin, TX · http://www.arandomjog.com/

27. Carol Lynn Rivera @CarolLynnRivera Editor of Web.Search.Social. Business owner, collector of interesting people. Let’s talk marketing, books, food, inspiration and other delicious things. · Holmdel, NJ · http://www.websearchsocial.com

28. Bethany Simpson @bethanysimpson LA marketing director and video host with equal interest in creativity and logic / http://imediaconnection.com · Los Angeles

29. Pamela Konstantakis @pamelakonst Marketer, social media enthusiast, fashionista, dog lover, PSU Alum · USA

30. Christian Wig @christianwig Business and technology strategies, innovation and entrepreneurship. Combining #entarch and #businessmodel to prepare a #bizarch for the unknown. · Oslo · http://christianwig.com/about.html

31. Andrea Moe @AndreaMoe ENTP, dog lover, iPhone & iPad addict, experimental cocktail mixer, football chick, mother of a teenager, OH! and I do a little product managing and marketing · Atlanta

32. Peter McCarthy @petermccarthy Founder and Principal Consultant, McCarthy Digital. Working at the intersection of publishing, technology, and marketing. · Croton-on-Hudson, NY · http://www.mccarthy-digital.com

33. Ubaid Saleem @Ubaid_Saleem Digital executive. Tweets abt Product Mgmt, Strategy, Customer Exp, Innovation, Leadership, Management & Marketing. Love tech, gadgets & SciFi. Opinions my own. · Northern Virginia

34. Jennifer Doctor @jidoctor Passionate experienced Product Marketing & Management leader … & lifelong Red Sox fan! (Views expressed are mine.) · Delray Beach, FL · http://www.outsideinview.com

35. Steve Rotter @sjrotter Entrepreneur, Evangelist, Author, Family Man, & VP Marketing @brightcove. Fascinated by great marketing, data visualization and building digital brands.

36. Sally Duda @SallyOutLoud Marketing Operations Manager; coffee lover; wannabe singer; thinks out loud. · Greater Philadelphia Area

37. Noelene Mostert @NoeleneMostert Marketing Manager @quirkagency, wine diva, rugby fanatic, baking enthusiast, closet tree hugger and digitally curious in general. Follow me! · Johannesburg

38. Keith Hamrick @keithremarks Product #Marketing Manager @SAP. Excited by the #extreme, fascinated by the #mysterious. Passionate about #technology. Avid #triathlete. Tweets are mine. · San Francisco

39. Mathieu Hannouz @repackaged Technology is good. Understanding customers is better. Specifying biz cases that drive value is best! This is what I do. Sr Product/Marketing Manager @neolane · Boston, MA · http://about.me/repackaged

40. Tom Evans @compellingpm Helping companies identify compelling market opportunities, create compelling products and define compelling go-to-market strategies. · Austin, TX · compellingpm.com

 

Who else should people follow? Leave a comment!

20 Great Public Library Websites

It IS possible to create a great website for a public library! Here are twenty examples…check them out!

 

#1

Multnomah County Library · Multnomah County, Oregon · http://www.multcolib.org

Emphasis on:

  1. Catalog searching
  2. Multi-lingual support
  3. Social media

 

#2

Salt Lake City Public Library System · Salt Lake City, UT · http://www.slcpl.org

Emphasis on:

  1. Carousel
  2. Library services
  3. Social media

 

#3

Cleveland Public Library · Cleveland, Ohio, USA · http://www.cpl.org

Emphasis on:

  1. Carousel
  2. New acquisitions
  3. Mobile experience

 

#4

Iowa City Public Library · Iowa City, Iowa · http://www.icpl.org

Emphasis on:

  1. Programming
  2. Mobile experience
  3. Young people

 

#5

Princeton Public Library · Princeton NJ · http://princetonlibrary.org

Emphasis on:

  1. Carousel
  2. Catalog searching
  3. Blog

 

#6

Columbus Metropolitan Library · Columbus, OH · http://www.columbuslibrary.org

Emphasis on:

  1. E-books
  2. Carousel
  3. Social media

 

#7

Carnegie Library of Pittsburgh · Pittsburgh, PA · http://www.carnegielibrary.org

Emphasis on:

  1. Carousel
  2. Young people
  3. Social media

 

#8

Lawrence Public Library · Lawrence, KS · http://www.lawrencepubliclibrary.org

Emphasis on:

  1. Carousel
  2. Mobile experience
  3. Social media

 

#9

Brantford Public Library · Brantford, Ontario, Canada · http://brantford.library.on.ca

Emphasis on:

  1. Catalog searching
  2. Social media
  3. Carousel

 

#10

St. Louis County Library · St. Louis, MO · http://slcl.org

Emphasis on:

  1. Carousel
  2. Social media
  3. Catalog searching

 

#11

Daniel Boone Regional Library · Boone & Callaway Co, Missouri · http://www.dbrl.org

Emphasis on:

  1. Library news
  2. Mobile experience
  3. Catalog searching

 

#12

Arlington Public Library · Arlington, VA · http://library.arlingtonva.us

Emphasis on:

  1. New acquisitions
  2. Multi-lingual support
  3. Carousel

 

#13

New York Public Library · Bx, Manhattan, SI · http://www.nypl.org

Emphasis on:

  1. Catalog searching
  2. Navigation
  3. E-newsletter

 

#14

William F. Laman Public Library System · North Little Rock, AR · http://www.lamanlibrary.org

Emphasis on:

  1. Graphics
  2. Young people
  3. Catalog searching

 

#15

Scottsdale Public Library · Scottsdale, AZ · http://www.scottsdalelibrary.org

Emphasis on:

  1. New acquisitions
  2. Social media
  3. Carousel

 

#16

Los Angeles Public Library · Los Angeles, California, USA · http://www.lapl.org

Emphasis on:

  1. Multi-lingual support
  2. Young people
  3. Social media

 

#17

Topeka and Shawnee County Public Library · Topeka · http://www.tscpl.org

Emphasis on:

  1. Carousel
  2. Young people
  3. Catalog searching

 

#18

McAllen Public Library · McAllen, TX · http://www.mcallenlibrary.net

Emphasis on:

  1. Carousel
  2. Library news
  3. Catalog searching

 

#19

Oak Park Public Library · Oak Park, IL · http://www.oppl.org

Emphasis on:

  1. New acquisitions
  2. Events
  3. Catalog searching

 

#20

Birmingham Public Library · Birmingham, Alabama · http://www.bplonline.org

Emphasis on:

  1. Carousel
  2. Local indexes created in-house
  3. Blog

 

You can read about the things that these important libraries are doing at Library Science Daily. I publish it every morning.

 

Here I tried to list libraries that had beautiful websites. Did I fail to mention your library’s website? Leave a comment!

Libraries Help Stressed Students during Finals

In the fall semester of 2012, I asked some academic libraries what they were doing for stressed students during finals (#libsduringfinals). Here are some of the things I found:

  • UCLA Library had four libraries participate in finals activities like a stress-busters program, therapy dogs, origami, yoga, chair massage, Xbox gaming, and meditation.
  • UNC University Libraries had therapy dogs, free coffee, meditation, snacks, free tea, and crafting. Read more here.
  • University of Central Florida Libraries had an event called Kram for the Exam, with late hours, free study supplies, snacks, and t-shirts. Extended hours were posted on their blog. The libraries set aside computers for student use, as well. The coffee shop was also open late.
  • Wake Forest University’s Z. Smith Reynolds Library had coffee around the clock, plus midnight snacks. They called it Wake the Library. Nice branding!
  • Cornell University Library installed a lawn in the library. It started with a heavy tarp to protect the floor, and sod was placed on top of the tarp. Additionally, a basket of food in the lawn area was replenished for students. The students used the lawn as a study area. Read more at Library Journal.
  • The University of Texas Libraries had a therapy dog study break, plus a display in front of the library on available campus resources.
  • The University of Illinois Undergraduate Library had therapy dogs.
  • University at Buffalo Libraries brought in therapy dogs.
  • Appalachian State University’s Belk Library and Information Commons had a visit from Bailey the therapy dog.
  • Queens University of Charlotte’s Everett Library brought in therapy dogs. Watch a video here!
  • University of Iowa Libraries had a program called Pet a Dog and Study On.
  • Emory Libraries’ Robert W. Woodruff Library had visits from therapy dogs. Read about it here.
  • MIT Libraries had extended hours, therapy dogs, and more.
  • NCSU Libraries brought in free late night coffee and doughnuts.
  • UC Santa Barbara Library, as part of its efforts, had the Cookie Monster drop by.
  • Boise State University’s Albertsons Library was open 24 hours. BSU focused heavily on safety, with the CARE program.
  • Samford University Library kept a close watch over social media in order to respond to questions and comments from students. Also, the librarians sent out encouraging pictures of kittens to students.
  • Library of St. Ambrose University stayed open late.
  • LMU’s William H. Hannon Library
    has a fireplace, which made students happy.

 

Academic libraries are devoting resources to finals activities. Therapy dogs seem to be a popular initiative, but look at what UCLA, UNC, and UCF did for finals…it’s very impressive. Additionally, these libraries are blogging about the activities and using their finals periods as marketing opportunities.

 

What else did libraries do for students during finals? Leave a comment!

Content Marketing on Your Library Website

  • Content can help get more visits to the library website
  • It can be shared on Facebook, Twitter, Pinterest, etc.
  • What kind of content do university homepages use?

 

Easy content marketing ideas:

  • “5 ways that the library can help you with finals”
  • “10 ways to research for your philosophy paper”

 

Demonstrating whether your content marketing works:

  • Page visits
  • Social media shares
  • Event attendance

Academic Library Websites in the Next 5 Years

Academic library websites 5 years ago…

 

In the last 5 years, online focus had turned to:

  • One-box resource search
  • Faceted search
  • Traditional OPAC -> Summon/ Primo discovery tools
  • Online reference chat
  • Social media

 

Academic library websites today: the focus of each site circled…



 

Academic library websites in the next 5 years…

  • For some academic library users, the only library experience they have will be via the library’s online interface

 

Library websites will need to figure out mobile-friendly ways to link to:

  • Research help
  • ILL
  • Faculty info
  • Catalog
  • Subject guides
  • New mobile device services

…But they’ll do it in the context of a 2015 design, not a 2005 design.

 

In the next 5 years, academic libraries will work on the following: