Here is a really simple, but morbid, group exercise for a product management team: write your product’s obituary. Being a proactive product manager means planning the demise of your product before it happens. Sometimes you’ve got a plan for end of life…sometimes you don’t. Sometimes you want to delay the end of life, and sometimes you want to accelerate it. Try these 8 questions for a quick group exercise.
- How will customers remember your product?
- What is the cause of your product’s demise?
- Is the demise of your product expected or unexpected?
- What is the date of your product’s demise?
- How are other products in the portfolio affected by your product’s demise?
- Now that your product is gone, what will take its place?
- Who is handing out their business cards to your customers at your product’s wake?
- What 3 things could you have done to delay your product’s demise?
Share and compare your answers with others, and discuss.
For more activities for product management, read the Product Guy Daily. I publish it every morning.
Sherman, E. (2013, December 11). For Your Year-End To-Do List: Write Your Company’s Obituary Now. In Inc.com. Retrieved April 14, 2014, from http://www.inc.com/erik-sherman/what-3-things-will-kill-your-business-soon.html
Yohn, D. L. (2014, January 28). Write Your Brand’s Obituary. In Harvard Business Review. Retrieved April 14, 2014, from http://blogs.hbr.org/2014/01/write-your-brands-obituary/