First, a couple graphs on mobile usage from Mary Meeker…
- Source: Meeker, M. (2012, December 3). Internet Trends @Stanford — Bases. In SlideShare. Retrieved December 9, 2012, from http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update#btnNext
Smart phones and tablets will soon become our primary personal computers.
Mobility strategy will be necessary for:
- Catalog discovery
- Library marketing
- Student account management
- Siri-like tools for finding things on campus
When links are close together, users hit the wrong links and become frustrated.
- A reason to avoid lists of links
- Have items that patrons click right next to each other
- Repurpose a mobile site design from a larger screen layout
- Design from scratch for the small screen sizes you wish to support
Use Responsive Web Design for library sites to minimize:
Creating a mobile site design or a native mobile app will create a different user experience
- Here are some examples…
Is USC successful?
Developing an Android native app:
- It isn’t difficult to make an Android app
- Android devices are not very standardized
- Android apps tend to have a lot more bugs than equivalent iOS apps
Developing an iOS app:
- Much easier to develop
- Smaller share of the market
Other mobile technologies that academic libraries are beginning to use:
- ILS-sent text messages about due dates/times, library events, etc.
- Texting a call number/URL to a mobile device
- Texting a librarian for reference questions
- QR codes that send people to parts of the library website