Tag Archives: prodmktg

My Talk on Software Product Pricing on the DYT Podcast

I was honored to be on Karthik Vijayakumar‘s Design Your Thinking podcast. I based my talk on a post I did a couple years ago: 13 Questions to Ask about the Pricing of Your Software Product. I’ve never done anything like a podcast before, so I encourage you to check it out:

Karthik is doing one of the best interview series in product management. Please check out some of my favorite episodes that came before me in the series:

Twitter & the #prodmgmt community – ProductCamp Austin 2/14

Below is a presentation (Twitter and the #prodmgmt community) given at ProductCamp Austin by Alicia Dixon and myself. Enjoy!

Read the Product Guy Daily for daily contributions to my product management world. I publish it every morning.

150 Product Managers to Follow on Twitter

I’ve compiled a list of 150 product managers (and a few product marketing managers) who are active on Twitter. Product managers often don’t work with other experienced product managers. It’s nice to have a support network of smart product professionals to talk to on Twitter.

 

1. Rich Mironov @RichMironov

Tech start-up veteran, product executive, writer (The Art of Product Management), agilist, analogy wrangler, product camp founder.

Silicon Valley · mironov.com

 

2. Alicia Dixon @Li_Li_D

Mobile Product Mgr, INFP, HowardU Lady Bison, BAMA Alum & Crimson Tide fan, NBMBAA, & ProductCamp DC Planning Team

Maryland · just1morething.com

 

3. Joshua Duncan @joshua_d

Tech marketing, busy dad, most likely hungry. Product Management @NoesisEnergy.

Austin, TX · arandomjog.com

 

4. April Dunford @aprildunford

Interested in the business side of Startups. Startup marketing, sales, inbound, content, running. COO, Tulip Retail.

Toronto · rocketwatcher.com

 

5. Josh Elman @joshelman

Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. Partner at Greylock, looking for crazy new things.

Silicon Valley, CA · about.me/joshelman

 

6. Michelle Harper @mlharper

Strategic product management & marketing executive, adjunct professor, animal advocate, equestrian.

http://www.linkedin.com/in/michelleharper

 

7. Niels Hoven @NielsHoven

VP Product @PocketGems. I make games. Previously @Playdom, @Tableau. I like startups, design, and adventures.

San Francisco, CA · nielshoven.com

 

8. Hunter Walk @hunterwalk

@homebrew, Seed Stage Venture Fund for the Bottom Up Economy. Previously made products & fun at YouTube, Google & Second Life. Word.

san francisco · hunterwalk.com

 

9. ElizabethQuintanilla @equintanilla

#Marketing Gunslinger #ProdMgmnt #Prodmktg #e20 #WOM #socbiz #custserv #Austin #sales #demandgen Entrepreneur MBA #ATX GliderPilot ScubaDiver Speaker – Not AVG!

Austin, TX · http://about.me/elizabethquintanilla

 

10. Dennis Shiao @dshiao

Product and Content Marketing at @DNNCorp and #Author of a lead generation book (http://amzn.to/cqadOu ). Sharing (hopefully) useful info, one tweet at a time.

San Mateo, CA · allvirtual.me

 

11. Danny Roberts @ProductITGuy

#ProductManager, #Mobile, #AutomotiveSoftware, Believer, Husband, Painfully Nice Guy, Coach, ScifiGeek, Planner/Doer/Entrepreneur I build solutions All Day

Midwest

12. Jason Evanish @Evanish

Customer Driven Product guy. Student of Leadership. Avid non-fiction Reader. Prev @KISSmetrics. Started @GreenhornBoston a hub for Boston tech.

San Francisco via Boston · about.me/evanish

 

13. Yama @yama

Product at Telmate; formerly at @seesmic; @TechKaraokeSF; prodmgnt; GTD; jack of all trades, master of fun; Muay Thai – These tweets are my own.

San Francisco · about.me/yama

 

14. ~Cindy+F+Solomon~ @cindyfsolomon

Passionate about people & product excellence! Host, Global Product Management Talk @ProdMgmtTalk http://bit.ly/nbw9Yr @StartupProduct http://bit.ly/IfsyLr

SF Bay Area · startupproduct.com

15. Roger L. Cauvin @rcauvin

Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.

Austin, Texas · blog.cauvin.org

 

16. Katelyn Friedson @kfriedson

Mobile + Product + Strategy. http://care.com

NYC – Boston · katelynfriedson.com

 

17. Luis Daniel Soto @luisdans

A Zettabyte is a big step for IT but a small step for mankind. Director of Product Management for Microsoft SQL Server & Big Data. New and emerging technologies

Reality · luisdans.com

 

18. Alisha Outridge @AlishaOutridge

Product Director & Growth Strategist. Likes: karaoke, #QS & turning ideas into engaging products MVP+. Formerly @Aol @KickApps @iHeartRadio Now @FlybyMessenger

New York, NY · alishaoutridge.tumblr.com

 

19. Jim Holland @Jim_Holland

Product strategy and leadership – find me hanging out at #innovation

Boise · pmtribe.wordpress.com

 

20. Kelly Kuhn-Wallace @KKDUB

Marketer w/ice cream issues. Sales supporter. Startup survivor. Wicked devil’s advocate. Often wrong. #cats #geek #b2b #prodmktg #prodmgmt Happy to help!

Minneapolis · linkedin.com/in/kellykw

 

21. Thomas Schranz @__tosh

Co-founder & CEO of @blossom_io — Love Product Management, UX, Service Design, Typography, Game Design, Dart, Growth Engineering, Tea, Minimalism, Dao, …

San Francisco, London, Vienna · blossom.io

22. J Metz @drjmetz

Cisco Storage PM, Data Centers. Rabid individualist, Promotor of Liberty and Personal Privacy

San Jose, CA USA · jmichelmetz.wordpress.com

23. Carol Kollm @ckollm

Wife & mom, entrepreneur, product owner. Connecting on new product dev, technology, & random stuff. Say hello!

Boston, MA · linkedin.com/in/carolkollm

 

24. Stewart Rogers @StewartRogers

Director of Product Management at QHR Technologies. I tweet mainly about #prodmgmt and #BlueJays.

Vancouver, BC, Canada · strategicproductmanager.com

 

25. Giles Farrow @SmartSoftMarket

Helping Software Companies and Startups improve their Marketing. Tweets on #ProdMktg #Startup #Software #Marketing.
http://smartsoftwaremarketing.co.uk/

West Sussex, UK · smartsoftwaremarketing.co.uk

 

26. John Peltier @johnpeltier

B2B Product Storyteller • @PCampATL Organizer • @CrepeCottage Co-Owner

Alpharetta, GA · johnpeltier.com/blog

 

27. Jeffrey Paul @jeffpaul

Experienced Digital Media, Agile, & Product Strategist | Passions: #beer #bourbon #dogs #food #triathlons #technology #gadgets #socialmedia #digitalmedia #agile

Westchester, CA 90045 · jeffandcrystal.com

 

28. Meghan Keaney @meghkeaney

Product Marketing at @HubSpot. Interested in tech, social innovation, writing, and just about any action movie from the early 90s

Cambridge · linkedin.com/in/meghankeaney

 

29. Jeff Lash @jefflash

Passionate about making product managers great & making #b2b companies successful. Research Director, #prodmgmt for @SiriusDecisions. Tweet/link ≠ endorsement.

St. Louis, MO · goodproductmanager.com

 

30. Jeremy Horn @theproductguy

product, technology, & content strategist

nyc · TheProductGuy.com

31. Ben Yoskovitz @byosko

VP Product @GoInstant. Partner @YearOneLabs. Ex-CEO/Founder Standout Jobs. Blogger. Entrepreneur. Father. Opportunity-seeker.

Halifax · instigatorblog.com

32. Larry McKeogh @lmckeogh

Product Management / Marketing – Taking 1 + 1 and getting π. Co-founder Rocky Mountain ProductCamp

Boulder

 

33. Nir Eyal @nireyal

I work on, advise, write, and teach about products that move people. Author of Hooked: How to Build Habit-Forming Products http://goo.gl/xuLWPN

Palo Alto · nirandfar.com

 

34. Steve Johnson @sjohnson717

The tech industry’s authority on product management processes. Author, speaker, consultant, guitar player.

DC area · about.me/sjohnson717

 

35. Fred Beringer @fredberinger

VP Product at SOASTA Web Performance, Software Testing, Software Development, Cloud Computing, Mobile Testing & Startup fun!

Mountain View, CA · fredberinger.com

 

36. Ryan Hoover @rrhoover

Co-Creator of @ProductHunt.
EIR at @Tradecraft.
Creator of @StartupEdition.
Former Director, Product at @PlayHaven.

San Francisco, CA · ryanhoover.me

 

37. Phil Wolff @evanwolf

Product Manager. Technologist. Advocate. Communicator. pwolff@gmail.com. http://letmydatago.org +1-510-444-8234

Oakland, California · linkedin.com/in/philwolff

 

38. Jason Shen @JasonShen

Build + grow tech products. Host of http://TectonicPodcast.com . Author of Winning Isn’t Normal. Nat’l champion gymnast. Prev: @Smithsonian @YCombinator @Stanford

NYC SF DC · jasonshen.com

 

39. Melanie Holloway @baltomel

Product mkting mgr loving life in Baltimore. I like making sandwiches. I like running I like history.I believe in the power of a positive mental attitude. #pma

Baltimore Maryland · thisismetraining.com

 

40. Alison Sigmon @alisonsigmon

Focus: Product & UI/UE design, psychology, & marketing. Writer. Therapist. Runner. Veteran. Dog lover. Devoted learner. CDO at The Outdoor Shopper

Oklahoma · mindscraping.com

41. Kristofer Layon @klayon

Product designer. Author of Digital Product Management, my third book for New Riders/Peachpit. All around mobility enthusiast: devices, running, travel.

Minneapolis · kristoferlayon.com

 

42. Geoffrey Anderson @gander2112

Product Manager, techie, geek, musician,dog lover, heart attack survivor. My tweets are my own

Tucson, AZ · tralfaz.org

 

43. brian piercy @brianpiercy

The product manager your parents warned you about. Hacker, breakfast taco expert, college football junkie. Terrible jogger.

austin, texas, y’all · brianpiercy.com

 

44. Martin Eriksson @bfgmartin

I’m Martin Eriksson – Product Chief at @Covestor, founder of @ProductTank, @MindtheProduct and #mtpcon, Swedish, gadget nut, foodie and petrolhead.

Boston & London · martineriksson.com

 

45. Andrea Moe @AndreaMoe

ENTP, dog and kitty lover, experimental cocktail mixer, football chick, fitness wannabee, OH! and I do a little product managing and marketing for @AirSage

Atlanta · linkedin.com/in/andreamoe

46. Brandon Watson @BrandonWatson

I run Product Management for Kindle Reader software. I love tech, learning, and ratcheting up the crazy with endurance racing…views here are my own.

Redmond, WA · manyniches.com

47. Ken Norton @kennethn

Partner @GoogleVentures. Former PM @Google. Bring the donuts.

Silicon Valley, CA · kennethnorton.com

 

48. Ubaid Saleem @Ubaid_Saleem

Digital executive. Tweets on Product Mgmt, Marketing, Customer Exp, Strategy, Innovation, Leadership & Management. Love tech, gadgets & SciFi. Opinions my own.

Northern Virginia

 

49. John-Paul Herrmann @extraterrestric

I love to discuss and build great products. Characteristics: Creativity, courage, competency, confidence, commitment and common sense.

München

 

50. lisaw1 @lisaw1

Strategy & Management Consultant; Product & Project Management

San Francisco Bay Area · about.me/lisaw1

 

51. Sachin Rekhi @sachinrekhi

Entrepreneur, Product Guy, and Software Engineer

San Francisco, CA · sachinrekhi.com

 

52. Allan Berger @allanberger

Co-founder & CCO of @Blossom_io. I tweet about Product Management, Lean, UX, UI, Kanban, Growth Hacking, Dart … Passionate Cyclist & Foodie 🙂

San Francisco, London, Vienna · blossom.io

 

53. Emer Kirrane @Exxx

Web Analytics Fairy & Product Manager. Community Liaison for @AnalysisXChange. I tweet about #measure ‘n’ junk

Budapest, Hungary · about.me/emerkirrane

54. Dan Olsen @danolsen

Passionate about product management, UX design, and analytics. Startup consultant, interim VP of Product, entrepreneur, speaker, coder, Lean Startup guy

Palo Alto, CA · olsensolutions.com

55. peter scharnell @scharnell

product manager in the payments space

atlanta, ga

 

56. Ayori Selassie @iayori

Mom, Nerd, Baby Face, Product Manager, dabble in Ruby, Organize @pitchmixer, Mentor @TechWomen, Curate @BWIComputing, Editor/Strategic Adviser @blkintechnology

Oakland, CA · huggingyuri.com/hug/

 

57. Laura Klein @lauraklein

Principal at Users Know & Author of UX for Lean Startups. I blog about UX, Research, Product Management, and Lean Startup.

Silicon Valley · usersknow.com

 

58. Paul Brown @brownpf

Intrapreneur,occasional maker, abductive thinker, technologist and T-shaped agile product guy;tweets on #prodmgmt, #agile, #ux, #lean, #innovation and #startups

London & East Sussex · brownpf.com

 

59. Jonathan Libov @libovness

Product Manager at @appsfire (http://appsfire.com ) and co-creator of Snapix (http://snapwith.me ).

I’m very handsome.

Tel Aviv, Israel · whoo.ps

60. Darrin Johnson @marketmotivated

Husband and father interested in connecting with people about, entrepreneurial ventures, product mgmt, the outdoors, and education.

USA · http://www.linkedin.com/in/darrinmjohnson

 

61. drjimanderson @drjimanderson

Soft Skills For Tech Folks: Negotiating, Product Mgmt, Public Speaking, IT Mgmt, CIO Skills; Consultant, Speaker, Coach, and Trainer; owner of 80lb Boxer pup

Florida, U.S.A. · BlueElephantConsulting.com

 

62. Jennifer Doctor @jidoctor

Passionate experienced Product Marketing & Management leader … & diehard lifelong Red Sox fan! (Views expressed are mine.)

Delray Beach, FL · outsideinview.com

 

63. Joe Cotellese @JoeCotellese

Director of Product @AWeber. I tweet about email marketing, mobile apps, product development and progressive politics. Opinions are my own (you can’t have ’em)

Bucks County, PA · Linkedin.com/in/joecotellese

 

64. Paul Young (ptyoung) @ptyoung

Paul Young is an Instructor for Pragmatic Marketing and Founder of ProductCamp Austin

Austin, TX · productbeautiful.com

65. Cranky Product Mgr @crankypm

The Cranky Product Manager is the fictional, snarky alter-ego of a mild-mannered software product management professional.

Silicon Valley, CA · crankypm.com

 

66. Ellen Chisa @ellenchisa

product @kickstarter, trustee @awesomefound, and alum @olincollege

Brooklyn · ellenchisa.com

 

67. Johanne Lemaire @J_Lemaire

Easy Tech Marketing: Getting B2B Product marketing just right. Can I help you, too? http://easytechmarketing.com

Vancouver-based global nomad · about.me/johannelemaire

68. Michael Hopkin @michaelrhopkin

Developing leadership in product management and product marketing. You’ll find me in #leadership #prodmgmt #prodmktg Husband, dad, runner, outdoors enthusiast.

Lindon, UT USA · leadonpurposeblog.com

 

69. Ellie Cachette @ecachette

VP Product Marketing @koombea. Supporter of @women2 and @springboardent. Technical products.

NYC via SF · elliecachette.com

 

70. Michael Ducker @miradu

Web Product for @Twitter. @OlinCollege Alum.

San Francisco · miradu.com

 

71. Robert Karel @rbkarel

VP Product Strategy with Informatica. Former Forrester analyst for DI, DQ, MDM and data governance. GovernYourData moderator. [All opinions are my own]

Redwood City, CA · informatica.com

 

72. Ben Tepfer @bentepfer

Alum of @SyracuseU | #ProductMarketing @Adobe | Geographer | Lover of Craft Beer, Maps, and Music Festivals | Tweets are my own

Boston, MA · bentepfer.com

 

73. Matt Schlicht @MattPRD

Experimenting with #bitcoin & #dogecoin. CEO of @HipsetNetwork, General Partner at Dominatefund, @Forbes 30 Under 30 twice, did product at @Ustream for 4 years

San Francisco, CA · medium.com/@MattPRD

74. Teresa Torres @ttorres

I help companies put customer development and Lean principles into practice. Read my blog at http://www.producttalk.org

San Francisco, CA · producttalk.org

 

75. Brendan Flynn @hbflynn

Digital strategist + head product guy at Shoplocal (@localatscale), passionate @ #prodmgmt #pmot #ppm #agile #leanstartup #webdev #ux #retail #music #golf

Chicago, IL

76. Christine Luc @christineluc

Product marketer in #tech. Tweets about startups, product management, marketing, music, art, food, and adventures of varying scale. I also like cute things.

Bay Area, CA

 

77. Nicholas Muldoon @njm

Aussie at @twitter. Product Manager & Marketer. Agile Coach.

San Francisco · nicholasmuldoon.com

 

78. Nils Davis @nilsie

Product management & innovation, tools both digital and hand. I can help you make better products.

Menlo Park, CA · nilsdavis.com

79. Andy Stitt @andystitt829

Founder and Publisher at Agile Product Media. Tweeting about agile product management and related topics.

Denver, PA · http://andystitt.com/agile-product-report

 

80. Robert McDaniel @RobertMcDaniel_

product guy focused on digital advertising, online video and mobile

 

81. Bruce McCarthy @d8a_driven

Innovator, consultant, coach, and evangelist for better products and product management; currently building Reqqs, the smart roadmapping tool

Boston Metro · productpowers.com

 

82. Ken Romano @kenromano

Product Director @AP // Teen Leadership Development @YMCA // Hiker // Craft Beer // #Astoria resident

New York, NY · medium.com/@kenromano

 

83. Steven Cutbirth @svenc

Lead Product Manager @dailyRx & @RxWiki Christ Follower. Aspiring Social Entrepreneur. Sports Lover. Art Appreciator. Music Admirer. Tech Geek. Texan.

Austin, TX · StevenCutbirth.com

 

84. Pradheep Sampath @PradSam

Product Guy.I build products & product teams. Making e-commerce & supply chains frictionless as VP Product Management at Liquidity Services. Personal views here

Northern Virginia / DC · about.me/pradsam

 

85. Andre Piazza @AndreAtDell

Marketing leader @Dell. I believe in intelligent products and memorable customer experiences. #ProdMgmt #Marketing #Creativity #Travel #Formula1 #SXSW #Soccer

Austin, Texas · linkd.in/andrepiazza

 

86. Joan Benson @Joani_B_

Leveraging the cloud to support & improve nonprofits and faith-based organizations. Baylor alumni. Sr Prod Mkt Mgr – Intacct.

Austn TX

87. Prashanth @sprabu

Entrepreneur, product designer, collaboration enthusiast, product manager for people and work mgmt software, SAP Mentor. Author

Palo Alto, California · productdesignjournal.blogspot.com

88. Charley Rich@Nastel @nastel

VP Product Mgmt & Marketing at Nastel: Middleware-centric APM, Analytics, MEssage tracking and self-service

ÜT: 40.907445,-73.336724 · nastel.com

89. Janna Bastow @simplybastow

Product badass. Co-founder of @ProdPad – product management software, and co-founder, organiser, writer at @MindTheProduct.

London, UK · prodpad.com

 

90. Anish @anish337

Snr Product Manager in eCom @ blinkboxbooks | ex. @ticketmaster @Microsoft | MBA Surviving Crystal Palace fan.

London · blinkboxbooks.com

 

91. Cait Porte @PMinHeels

Product (Innovator) Manager in Heels. Founder @thepawup. Passion for designing simple, effective products #prodmgmt #entrepreneur Mom of @gunnersully

Boston, MA · PMinHeels.com

 

92. Annu Augustine @annua

Product Manager – Working on improving enterprise applications

South Africa · http://www.linkedin.com/profile/view?id=31183616

 

93. Katie Walley-Wiegert @o0KitKat0o

Journalist-enthusiast turned product manager in training. Lover of language, logic, and emerging mediums. Never settling, always pushing to learn more.

Cincinnati, Ohio · assistanttotheproductmanager.com

 

94. lorifraleigh @lorifraleigh

developer tools gEEk, product manager and developer evangelist; now PHB who is lovingly known as SWMBO; space nerd & Future Astronaut

Silicon Valley, CA · linkedin.com/in/lorifraleigh

95. Marty Cagan @cagan

I’m a partner at Silicon Valley Product Group, specializing in product teams and product strategy – former exec at eBay, AOL, Netscape and HP

Silicon Valley · svpg.com

 

96. Stacy Leidwinger @StacyLeidwinger

Dir. of Prod Mgmt | Product innovator, #sourcing & #supplychain enthusiast & Tech geek at heart. Disclaimer: Tweets are my own!

Pittsburgh · blog.directworks.com

97. Rafael Dahis @rafaeldahis

thinking people, reading numbers, writing code, building products. Product Manager @Twitter.

Rio/SF · rafaeldahis.com

98. Mike Urbonas @mikeurbonas

Director of #ProdMktg, @Attivio – Business Intelligence – Info Management – Enterprise SW – Fan of @Patriots and good beer, books & coffee – Opinions all mine

Boston, MA (USA) · mikeurbonas.com

 

99. Wayne Chen @WayneChenNY

Empowering Mobile Apps & Digital Products | Startup Guy @ACCEL #500 @Hook_Mobile. | Founder @PocketSQRMedia @Enovaminds. #Freemason. http://enovaminds.com

VA, NYC · Linkd.in/WECMobile

 

100. Juan Fernández @juanferrub

Product Manager at Liferay, entrepreneur, husband, vocational musician, reader, thinker and traveler

Madrid, Spain

101. dseven @dseven

ALM Product Strategist, Microsoft

Seattle, WA · dougseven.com

102. Bryan Jowers @bryanjowers

product guy: AppDirect + others. former founder: Giftiki. I always wear a cape. Texan. #bettertogether

San Francisco · pushingproduct.co

103. Brittany Martin @BrittJMartin

Product Marketing Manager & Student Leader Advocate @Readyforce – Startup geek – Fashion lover – Hackathon enthusiast

San Francisco via Pittsburgh · sfviapgh.com

104. Angus Peacey @AWSPeacey

#Prodmgmt Exec focused on product strategy, contact centers, product innovation & product portfolio scenario planning

Buckinghamshire, UK · awspeacey.blogspot.com

105. Lauren Nham @LaurenSophia

Biz + Design Product Manager. // Think like a designer, build like a startup.

San Francisco, CA · laurennham.com

106. Shardul Mehta @shardulmehta

Product ninja, tech geek, creator of the Product Canvas(TM), Founder of ProductCamp DC, daddy, hubby, obsessed about cricket and chicken curry. Opinions my own.

Washington DC · streetsmartproductmanager.com

107. Noa Adamsky @Noa_Adamsky

Director, Product Management at LivePerson, MBA, married to Danny and a mother of 3 kids. I tweet about Products, Design, Social Media, Business Results etc.

Israel · liveperson.com

108. Brian Lovin @brian_lovin

Product Manager @buffer. Founder @thekollection

TX · brianlovin.com

109. lukehohmann @lukehohmann

Innovation Games | Serious Games | Product Management Expert

Sunnyvale, CA · innovationgames.com

110. W. Alejandro Polanco @wapolanco

Busy Husband to 1, Dad to 2, Servant to all 3. Director of #ProdMgmt. Addicted to #Innovation. Enjoying all things #SocMed, #Tech & #Startup. Tweets are my own.

Pembroke Pines, FL · linkedin.com/in/wapolanco

111. Adriane @AMusuneggi

Director of Product Management – ecommerce, social & mobile. Nonprofit advisor @SeattleWorks. Marathon runner.

Seattle

112. Hakan Kilic @HakanKilic

Director of Product Management at LightSpeed POS, fan of high tech, interested in business, start ups and technology #prodmgmt

Montreal, Canada

113. Katz Boaz @katzboaz

Co-founder & Chief Product @bizzabo, UX expert, over 7 years of product development experience. Loves pixels, bytes and algorithms.

Israel · bizzabo.com

114. Adam Lehman @adrocknaphobia

An advocate for creatives. Product Manager at Adobe. A founder of @Brackets. Video game & comic book nerd. Punched a hole in the moon for @raelehman.

RockVegas, MD · brackets.io

115. Claude Colp @ClaudeColp

Product Manager, Innovator, Doer. BC MBA class of 2013. Passionate about enhancing products. Lover of wine, foodie, food transparency, and the arts

Wayland, Massachusetts · bit.ly/1nJJ9NR

116. Paul Yokota @p_yokota

Product guy @heymosaic. Caffeine addict. Burrito connoisseur. I do my best tweeting on Wednesdays. #prodmgmt #UX #startups

San Jose, California · heymosaic.com

117. Roman Pichler @romanpichler

Lean & agile product management expert: Helps companies create innovative products. Business owner, practioner, writer, consultant, trainer.

UK · romanpichler.com

118. Joao Reginatto @reginatto

I help teams build and ship the right technology products to customers. Organizer of Product Management Dublin http://goo.gl/v89bV9 .

Dublin, Ireland · about.me/reginatto

119. Dave Anderson @supergingerdave

Agile geek, UX nerd! student of Product Management. 15yrs in telecoms, recently moved to digital finance. Business failures 1 Successes 0

Dublin, Ireland

120. Eugene P @eplawuts

Husband, parent, product geek, second screen & broadcast tech. Will play any sport with a ball and I can beat someone.

Montreal, QC

121. Michael Habib @habib

@Scopus Sr. Product Manager at #Elsevier | #librarian #altmetrics #prodmgmt etc. http://orcid.org/0000-0002-8860-7565 … (These views are my own)

NYC · mchabib.com

122. Matty Cohen @mattyza

Chief Product Officer @WooThemes. WordPress and web developer, musician & blogger. Lover of punk rock, innovation, business & 80s/90s television.

Cape Town, South Africa · matty.co.za

123. Scott Sehlhorst @sehlhorst

Agile Product Management and Strategy http://go.tynerblain.com/sehlhorst

Austin, TX · about.me/sehlhorst

124. Ope Adeoye @opeadeoye

Quick, tell her, that he is a tech fanatic currently attempting to create a consumer product success story out of Nigeria…

Lagos, Nigeria · opeadeoye.com

125. kellie jones @kelliej

Product Manager, Love to learn new geeky things, extroverted introvert,book nerd….

atlanta, ga · batcrapcrazypm.com

126. Geoff @NomadicPm

VP Product Planning @Prophix. A digital nomad tweeting about business technology, #prodmgmt, and randomly interesting things! Opinions expressed are my own.

Canada

127. Carsten B. @carbo86

Head of Product @jobmensa // Blogger @mitteilungswahn // Electronic Music Lover

iPhone: 50.734321,7.220147 · carbo86.de

128. Margarita @margaritalurye

Rock-star senior product manager in constant pursuit of innovation, technology and shoes. In no particular order.

129. Stephen McCurry @StephenMcCurry

Product Manager @Udemy

San Francisco · stephenmccurry.tumblr.com

130. Aneesha @aneeshag

Product Manager. Seeking opportunities in Australia. Geek at heart. Newbie yoga enthusiast. Love food and reading… Calvin & Hobbes fan. Green tea addict.

Melbourne · aneeshag.wordpress.com

131. Keith Hamrick @keithremarks

Product #Marketing Manager @salesforce. Excited by the #extreme, fascinated by the #mysterious. Passionate about #technology. Avid #triathlete.

San Francisco

132. Trevor Slade @TrevorSlade1

Trevor Slade – Product Analyst at IO (Tweets are my own)

io.com · http://www.linkedin.com/pub/trevor-slade/19/720/32b

133. Abhay @mathurabhay

Product Manager working on next generation assessment platform. Hobbies: Chess, Tai-Chi & Long drives.

India · successmanagers.blogspot.com

134. Liz Blink @liz_blink

passionate about product management and ultimate frisbee, co-founder of @product_anon

melbourne · linkedin.com/in/LizBlink

135. Janine Sneed @JanineSneed

IBMer, Cloud Enthusiast, Product Manager, Proud Working Mother, Avid Runner, Tweets are J9’s (my own)!

Cary, NC

136. Shantul Sharma @shantul

MBA student at Henley Business School; Team Leader; Agilist; Aspiring Product Manager; Early Adopter; Football Crazy – not necessarily in that order.

Reading, UK · http://www.linkedin.com/in/shantulsharma

137. Suzie Prince @tw_suzie

Product Manager @tw_studios tweeting about #agile #lean #tw_mingle. When I’m tweeting about other things I’m @suzie_somewhere.

San Francisco, CA · http://www.thoughtworks.com/products/mingle-agile-project-management

138. Eric Miller @gamillerteam

Optimist · Curious Product Manager, technologist & experience design advocate · Husband & father · Greatful child of God.

Suwanee, GA · giantimpact.com/to/eric-miller

139. Kristin Runyan @KristinRunyan

#Agile coach and author, Product Mgmt Pro, dog lover, motivator, collaborator. Love family, friends and getting stuff done! #ProdMgmt #Agile

Des Moines, IA · kristinrunyan.com

140. Sally Duda @SallyOutLoud

Marketing Operations Manager; reformed Product Manager; coffee lover; wannabe singer; thinks out loud.

Greater Philadelphia Area · linkedin.com/in/sallyduda

141. Sarah Donovan @sarah_donovan

product gal. loves color, simplicity, working with great teams, and good design. comes with post-its. looking for a new job at a great company.

California · linkedin.com/in/sarahdonovan

142. The Dude @PmDude

A real, sarcastic, and no holds barred product manager. I call them like I see them, and there are NO sacred cows. My tweets are my own.

Nowhere, man · thepmdude.com

143. bob mcgough @product_guy

technology product management @product_guy | | Bob’s Domains @bobsdomains http://bobs-domains.com | | Art Studio @artstud_io http://ArtStud.io

pit | sfo | bkk · linkedin.com/in/bobmcgough

144. Anders Granlund @nysteanders

Enjoying life, good food, photography and arts. Product Manager – but mostly tweeting my personal thoughts. Or things I find interesting or amusing.

Söderköping, Sweden

145. Ryan Swigler @ryanswigler

Califloridian. Wanderer. Product guy. @UVA & @UFlorida Alum.

SF

146. Craig Uhlenkott @Craiguhlen

Passionate Product Manager and client advocate. My focus is on developing great products and services that users love. Open to new opportunities and challenges.

San Diego, CA · http://www.linkedin.com/in/craiguhlenkott

147. Patrick Masi @pjmasi

Product Manager for Vertafore, finding the voice of the insurance carrier market to build better products and enable sales

Williamston, MI · linkedin.com/in/pjmasi

148. Brian Brotherton @brianbrotherton

T-shaped product manager, Agilist, former coder. Tweeting about #marketing, #prodmgmt, #UX among other interests.

Ohio, USA · linkd.in/1dkiHTR

149. Tim Feeley @timfee

Director of Site Experience @TripAdvisor. They call me the MacGyver of Product Management. (Okay, only I call myself that.) Tweets are my own.

Boston, Massachusetts · timfeeley.com

150. Nashib Qadri @nashib

Technologist, product and program manager by day, and seeker of awesomeness in people, places and life at all times.

Toronto, Canada

 

Read the Product Guy Daily for their contributions to my product management world. I publish it every morning.

 

Did I miss someone? Did I rank someone too low? Leave me a comment!

10 Things Henry Ford Could Have Taught You about Product Management

I’ve been reading through Richard Snow’s I Invented the Modern Age: The Rise of Henry Ford, and I’ve found a lot of parallels to my work in product management. Below are some things you could learn about product management from Henry Ford.

 

  1. A product can be wildly successful without being user-friendly. The Model T could literally break a user’s arm if the engine backfired during cranking. Just watch how difficult it is to use: http://www.youtube.com/watch?v=n0hQh_Ej_34
  2. Find a blue ocean. Ford’s blue ocean was people who worked in agriculture. The red ocean for automobiles at the time was the rich, monocle-wearing type; Ford instead focused on the middle class and dominated.
  3. When you’ve done something better than your competitor, make sure everyone knows it. If Ford won a race in the early days of automobiles, everyone knew it. When Ford offered his workers a higher rate of pay, everyone knew it. He took every opportunity to tell you why his company and product were better.
  4. Talking about new features means you’re going to have to continue doing new features. New features were not important to Ford, because his product was already correct. The customers became trained not to request enhancements.
  5. Don’t focus on innovation for innovation’s sake. Experiment with new product design for months before you commit to changes. Consider lots of prototypes.
  6. Once you know how to do it, build it quickly and cheaply. Focus on the efficiency and sustainability of your product.
  7. Have a single throat to choke when it comes to your product. Everyone involved with Ford’s product could have an opinion, but Henry Ford was in charge of that product. Someone else wanted it redesigned? Henry Ford noted it, but change was his decision.
  8. Eat your own dog food. Ford drove a Model T, and most of his workers drove one, too. He let his wife have a more drivable car, but he made sure most people around him were using his product.
  9. Let people talk about your product if they want to. There used to be joke books about the Model T and how cheap it was. Ford didn’t mind; he let people who discussed the Model T be a positive force for his product.
  10. When you don’t know what you’re talking about, keep your big mouth shut. Ford didn’t understand that his big mouth often hurt his product. He didn’t understand what we know as PR, but you wouldn’t make the mistakes he made.

For more information on product management and UX, read the Product Guy Daily. I publish it every morning.

40 Marketing Superstars to Follow on Twitter

I’ve compiled a list of marketing superstars that I follow on Twitter. Follow these people to stay current on marketing in 2013!

 

1. Pam Moore @PamMktgNut 50% mktg 50% geek, CEO entrepreneur social business strategist, speaker, author, lover of God Family Friends Beach & Life! Forbes TOP 10 Social Media Influencer · Orlando, FL · http://www.pammarketingnut.com

2. Shelly Kramer @ShellyKramer Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Luv MilkDuds+Beer. Member of Oversharers Anonymous. · Kansas City, MO · http://www.v3im.com

3. Kerry O’Shea Gorgone @KerryGorgone JD/MBA. Marketing Professor @fullsail. Speaker. Writer: @MarketingProfs, @smxplorer, {grow} blog, @HuffingtonPost, @entmagazine, @B2Community & more · Orlando, FL · huffingtonpost.com/kerry-oshea-gorgone

4. Ann Tran @AnnTran_ Social media consultant & travel & tech writer. Lover of nature & wine. Forbes Top10 Social Media Influencer.Verizon® #VZWBuzz
http://www.huffingtonpost.com/ann-tran/  · Washington, D.C. · http://ann-tran.com/

5. CIO White Papers @CIOWhitePapers Free Industry White Papers and Reports in Cloud Computing, Business Intelligence, Social Media, CRM, ERP and Enterprise Marketing Technologies. · Los Angeles · http://ciowhitepapers.com

6. Rick Bakas @RickBakas Husband » Former NIKE brand guy » VP Mktg at Mobile Payments co. @PressPay » Sommelier » Founder of @BakasMedia » Obsessed w/ wine & food » Connector · Sonoma, CA · rickbakas.com/about-2

7. Brooke Griffin @BrookeGriffin_
#Business
#Marketing
#Inspiration Social Media Producer. Brand Strategist. Speaker | Music | Health | Fitness Fanatic | ‘Do What You Love~Excel at that.’ · San Diego + Los Angeles, CA · http://brookehgriffin.com/

8. Lori Taylor @lorirtaylor REV Media Marketing llc, You Bring The Rain, We Make It Pour. Mother of 5 & URL Junkie! #CEO
#Author
#SocialMedia
#Video
#Facebook
#Twitter Tips. · OH, NYC, CA · http://www.lorirtaylor.com

9. Michael R.H. Stewart @jerichotech Marketing futurist and Internet executive with over 21 years of broad experience in all aspects of online business, Social Media, and company management. · Scottsdale Arizona · http://www.jerichotechnology.com

10. Mike Allton @mike_allton Social Media and Internet Marketing consultant for small to medium businesses. Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. · St. Louis, MO · http://www.TheSocialMediaHat.com

11. Ian Huckabee @WeejeeMedia Social strategist and technologist specializing in social media, learning and training. I’m a writer. As you feel your way along, feel good. · Chapel Hill / New York · http://weejeemedia.com

12. Rebekah Radice @RebekahRadice Social Media Marketing, Strategist, Branding, Blogger, Speaker, Trainer @BHGRealEstate | Coffee addict, sunshine lover & nuts about my 2 pups! · Los Angeles, CA · http://rebekahradice.com

13. Laura E. Pence @SocialSavvyGeek RVA Online Marketing Company specializing in Social Media! Conversation online. Savvy? · Richmond, VA, USA #RVA · http://SocialSavvyGeek.com

14. April Dunford @aprildunford Co-founder of RocketScope http://rocketscope.com  a marketing accelerator and analyst firm. Startup marketing blogger at RocketWatcher. · Toronto · http://rocketwatcher.com

15. Peter Collins @Peter_Collins_ | Years of IT as Techie and Management | Marketing and Communication | International Sportsman | Cooking and wine | fan of Keith Floyd | not Pink · United Kingdom · http://socialmediamarketeers.imrtl.com/

16. Megan Leap @MeganLeap Marketing Director @OMInstitute. Love tech, marketing, good food, great wine, running marathons, and Cavalier King Charles Spaniels. · South Florida/San Francisco · meganleap.com

17. Ann Handley @MarketingProfs Head of Content here at ‘Profs. People seem to like my writing: http://www.contentrulesbook.com 
http://www.annhandley.com  · Boston, Massachusetts · http://www.marketingprofs.com

18. William J. Ward @DR4WARD Social Media Professor in @NewhouseSU at @SyracuseU – Digital, Marketing, Advertising, Public Relations, Journalism, Higher Ed, Innovation, Creativity, Design · Syracuse, New York · http://www.DR4WARD.com

19. Dennis Shiao @dshiao Director, Product Marketing at @INXPO and #Author of a lead generation book (http://amzn.to/cqadOu ). Sharing (hopefully) useful info, one tweet at a time. · San Mateo, CA · http://allvirtual.me

20. Giles Farrow @SmartSoftMarket Helping Software Companies and Startups improve their Marketing. Tweets on #ProdMktg
#Startup
#Software
#Marketing. http://smartsoftwaremarketing.co.uk/ · West Sussex, UK · http://smartsoftwaremarketing.co.uk/

21. Carol Phillips @carol_phillips Notre Dame Marketing professor; Brand strategist; President independent market research & consulting firm, Brand Amplitude; #Millennials are my passion. · Michigan · http://www.brandamplitude.com

22. SEO.com @seocom Want to rank better in Google? Check out our services. Follow us for the best information about SEO, SEM and inbound marketing. Tweets by @Bebabz · Utah · http://www.seo.com

23. Beverly Macy @BeverlyMacy
#SMMUCLA 310-860-4788; beverlymacy at gmail; Blog @HuffPo; Author: The Power of Real-Time Social Media Marketing; Business Meets the Power of Social Media · Los Angeles, CA 90210 · http://www.gravitysummit.com

24. Bri Clark @Bri_Clark
#realtimesocialghoster
#marketingstrategist, owner of @belleconsult, #speaker, #author, #sassoligist, #belletip, #socialmediamarketor
#blogger
#strategist · Boise ID · http://briclarkthebelleofboise.blogspot.com

25. You Brand @YouBrandInc You have business challenges, we have answers. We help you achieve business breakthroughs and amplify it with digital marketing. · Minneapolis · http://www.youbrandinc.com

26. Joshua Duncan @joshua_d Tech marketing, busy dad, most likely hungry. Director of Product Management and Marketing @NoesisEnergy. · Austin, TX · http://www.arandomjog.com/

27. Carol Lynn Rivera @CarolLynnRivera Editor of Web.Search.Social. Business owner, collector of interesting people. Let’s talk marketing, books, food, inspiration and other delicious things. · Holmdel, NJ · http://www.websearchsocial.com

28. Bethany Simpson @bethanysimpson LA marketing director and video host with equal interest in creativity and logic / http://imediaconnection.com · Los Angeles

29. Pamela Konstantakis @pamelakonst Marketer, social media enthusiast, fashionista, dog lover, PSU Alum · USA

30. Christian Wig @christianwig Business and technology strategies, innovation and entrepreneurship. Combining #entarch and #businessmodel to prepare a #bizarch for the unknown. · Oslo · http://christianwig.com/about.html

31. Andrea Moe @AndreaMoe ENTP, dog lover, iPhone & iPad addict, experimental cocktail mixer, football chick, mother of a teenager, OH! and I do a little product managing and marketing · Atlanta

32. Peter McCarthy @petermccarthy Founder and Principal Consultant, McCarthy Digital. Working at the intersection of publishing, technology, and marketing. · Croton-on-Hudson, NY · http://www.mccarthy-digital.com

33. Ubaid Saleem @Ubaid_Saleem Digital executive. Tweets abt Product Mgmt, Strategy, Customer Exp, Innovation, Leadership, Management & Marketing. Love tech, gadgets & SciFi. Opinions my own. · Northern Virginia

34. Jennifer Doctor @jidoctor Passionate experienced Product Marketing & Management leader … & lifelong Red Sox fan! (Views expressed are mine.) · Delray Beach, FL · http://www.outsideinview.com

35. Steve Rotter @sjrotter Entrepreneur, Evangelist, Author, Family Man, & VP Marketing @brightcove. Fascinated by great marketing, data visualization and building digital brands.

36. Sally Duda @SallyOutLoud Marketing Operations Manager; coffee lover; wannabe singer; thinks out loud. · Greater Philadelphia Area

37. Noelene Mostert @NoeleneMostert Marketing Manager @quirkagency, wine diva, rugby fanatic, baking enthusiast, closet tree hugger and digitally curious in general. Follow me! · Johannesburg

38. Keith Hamrick @keithremarks Product #Marketing Manager @SAP. Excited by the #extreme, fascinated by the #mysterious. Passionate about #technology. Avid #triathlete. Tweets are mine. · San Francisco

39. Mathieu Hannouz @repackaged Technology is good. Understanding customers is better. Specifying biz cases that drive value is best! This is what I do. Sr Product/Marketing Manager @neolane · Boston, MA · http://about.me/repackaged

40. Tom Evans @compellingpm Helping companies identify compelling market opportunities, create compelling products and define compelling go-to-market strategies. · Austin, TX · compellingpm.com

 

Who else should people follow? Leave a comment!

13 Questions to Ask about the Pricing of Your Software Product

From time to time, product managers should ask themselves questions about the pricing of their product. The best sort of situation would be that the company can raise prices, decrease discounts, and charge for new features without a consequence. If you have that scenario, then congratulations! Otherwise, ask yourself these questions every few months to see if you can make changes to improve the pricing strategy of your product.

Are there still features to add that will increase value or is product innovation becoming less meaningful? Some companies are looking really hard for that magic feature that will change the industry, but sometimes the features that could be added are less meaningful than the company hopes. Sometimes there is simply no magic feature, and the company would benefit more from architectural improvements, operational efficiencies, bug fixing, etc.

For future features, are there any that customers will pay a premium price on? For any future innovation, companies should ask whether this could be a pay feature or product. Venture capitalist-owned firms especially like whitespace.

What would our competitors do if we raised prices? Look at competitors one-by-one and assess. Maybe we don’t understand our competitors at this level. If we don’t, how could we understand them better?

What would our competitors do if we lowered our prices? Would they follow our lead or stay where they are at?

What would our partners and distributors do if we changed our prices? Would we hurt our third party relationships with a pricing change?

What if we ran fewer/smaller promotions? Discount and promotional pricing are not things that high quality brands usually want to do. Can we get out of that habit?

What would we do if one of our competitors raised its prices? Is our pricing strategy based simply upon the competitors’ prices or would their price increase temporarily allow us to gain market share?

What would we do if one of our competitors lowered its prices? Would we have to follow? Could we spin it in our favor?

If we announced a pricing change, would we want to do it well in advance or with little notice? There is a strategy of announcing a price increase with enough time that we can observe its consequences and back out, if necessary. There is also a strategy of allowing little time for competitors to react, so that we can pick up market share on them.

Is the pricing strategy in line with other products in the portfolio? Is there a special policy just for this one product? How will customers take that? Might they see that this product is becoming more innovative because of the price increase or that it is in maintenance mode due to a discount?

Would a pricing change affect other products in the portfolio? Any new pricing should have significant analysis on how the change affects the portfolio.

Is bundling of products and services making it too difficult to change prices of an individual product? Can we raise the price of fries without affecting the price of the Happy Meal?

Do our internal folks understand our pricing? In some companies, pricing is by committee. In some, it is done by asking one person. Is there ownership of pricing by someone? What is the sales/marketing process for getting pricing information?

 

For more information on product management, read the Product Guy Daily. I publish it every morning.

12 Signs that the Product You’re Hearing about is Vaporware

No one wants to announce vaporware. It’s an act of desperation, probably stemming from poor long-range planning. It happens in all industries, and even occasionally in politics. When a company rep is telling you about a product that is coming in the next year, it’s a good idea to be skeptical. It may never come out, or the date may slide. The motive might be for you to wait for that product or feature, instead of moving to a competitor’s product like a lot of other folks. During an industry event, you might be surprised at how much vaporware is being announced. Here are some signs that a product is vaporware:

  1. The details of the product have changed. You first heard it was a product that integrated with Product B, and now it integrates with Product C. Or the name of the product has changed. Red flags!
  2. The scope of the product has decreased over time. The first time you heard about it, the product did A, B, and C. Now you’re hearing it does A, D, and E.
  3. Buzzwords. Cloud computing, virtualization, business intelligence, big data, data mining, de-dupe, and 4G/5G. There is no bigger buzzword in the software industry than “the Cloud.” Ask Paul Christman what he thinks about buzzwords.
  4. The company is losing customers left and right to existing products that compete with this product. The company is desperate to keep you from leaving them, too. If you were the company, wouldn’t you make promises to keep the customer?
  5. “We’ll change your industry with this product.” Don’t believe it until this announcement: “Today we change your industry with this product.”
  6. The way the company representative demoed the product to you was through a PowerPoint or PDF. No live demo? Why wasn’t it possible?
  7. There’s a surprising amount of leeway on price. Is this product being discounted significantly on a pre-order?
  8. They say that you can pre-order, yet none of the solutions they’re pitching to you today are available today. Hmm…are you an easy mark for this company?
  9. The company hasn’t produced a new product in a long time. The point here is not about company size…it’s about how companies that don’t release new products a lot forget how. Releasing a new product is HARD.
  10. There are press releases dating back more than a year. Is it normal for a company in your industry to announce things more than a year before they are released? For most industries, the answer is no.
  11. All the information you find on the product is word-for-word from press releases. Either the press releases are really, really good (like the ones from SalesForce) or the press in your industry is not being skeptical. Google is your friend to find this.
  12. The press/bloggers in your industry rarely call companies on their BS. Who is the watchdog who would tell you that this product is never going to be delivered? Are they really out there doing that or are they a puppet for the company, copying their press releases word-for-word?

Maybe YOU should be your industry’s watchdog! Go to industry events and make a note of products that you’re told are coming in the next year. A year later, publish/blog a list of the ones that have and haven’t arrived.

Don’t let the companies in your industry get away with being all hat and no cattle…

How to Promote Your Product with an Exclusive Twitter Handle

Hierarchy

Have the company Twitter account retweet the product handle’s most important tweets. Your company has a Twitter account, and the company has several major products. A great setup is to have the company Twitter handle retweet from the product Twitter handles. It definitely puts less pressure on the person tweeting the company handle. The assigned product manager is a natural for overseeing the product Twitter handle. See what Nike does:

For your product Twitter handle, get a spiffy background with the product logo. Do some product marketing. Hopefully, you have a graphic designer to help with this.

Communication

Have a pathway for followers to get customer service & sales info without tweeting. Getting customer support problems sent to your handle is not ideal. You’ll want to have a place to redirect them; maybe a webpage form. Some companies have Twitter handles that specifically deal with customer support problems. A product Twitter handle probably shouldn’t be filled with tweets that say you’re sorry about a problem a customer in Omaha is having.

Have live Twitter chat events. Have an event that lasts one hour, and allow customers to ask anything. You’ll want to have a couple people do the tweeting, just in case the questions get too hard or too numerous. If your product is international, try to vary the times for the chat events.

Live-tweet during trade shows & industry events. This will give your product handle maximum exposure.

Exclusive to social media

Make exclusive offers. Potentially boosting revenue is the way you justify this to your company, but this also gives your followers the idea that they are getting a super-secret deal. You’re making the customer feel like an insider. The offer doesn’t have to be a fire sale; it can be the same basic deal you’re offering everyone. Call it exclusive and you’ll be surprised who responds.

Promote the blog on Twitter & have the blog promote the Twitter handle. Having trouble coming up with the next blog post? Do one on the new Twitter page.

Promote Facebook on Twitter & have Facebook promote the Twitter handle. Your company may be stronger on Facebook than Twitter, so try to pollinate one account with the other.

Following & interacting

Follow your customers & potential customers. This can take a while to compile. You’re trying to build engagement, so this is a really good strategy.

Don’t follow your competitors. This is a bush league move. Follow your competitors on another account that isn’t the face of your brand.

Follow & interact with customers of the competitors. This can be fun. Just look at your competitors’ followers and follow them.

Follow & interact with the press & bloggers. A great way to stay in the minds of these folks is to build a Twitter relationship. Amp up your activity with them around industry events. Leading to my last point…

Follow & interact with trade shows & industry organizations. Get an early start with trade show Twitter handles, and stay active with the industry organizations.

 

For more information on product management, product marketing, social media, etc., read the Product Guy Daily. I publish it every morning. Do you have other tips and tricks? Leave a comment!