Tag Archives: product launches

Does a Phase 1/Phase 2 Approach Ever Actually Work?

Alicia Dixon and I interviewed 7 of our favorite product management colleagues on best practices with a phase 1/phase 2 approach. By that, we mean a scenario where a product has features A, B, and C in 2017 and adds features D, E, and F in 2018. How do you avoid getting in over your head? How do you convey this plan in a roadmap?

A special thank you to Nandini Jammi, who helped make the post stylish and clear.

Check out the post here at ProdPad: https://www.prodpad.com/blog/phased-rollout-strategy.

After You’ve Launched Your App: Keeping Users Engaged Past Year 1

I’ve asked some of my favorite product management and UX colleagues about best practices for keeping mobile apps successful and fresh past year 1. Read the posts or full e-book by clicking on these links and visiting the blog at UXPin…

Pt. 1: App User Engagement: Expert Advice from @tektalk, @ellenchisa, & @Li_Li_Dhttp://bit.ly/23qq2dN

Pt. 2: App User Engagement: Expert Advice from @AndreAtDell & @rcauvinhttp://bit.ly/1Wa8kfN

Pt. 3: App User Engagement: Expert Advice from @SchulteElena, @delizalde, & @Paul_Yokotahttp://bit.ly/1Tuaikp

Full e-book: App User Engagement: Advice from 8 Experts – http://bit.ly/1W8PXHy


Photo credit (balloons): Flickr – Nicolas Raymond