Tag Archives: QR codes

Mobile Optimization for Your Academic Library Website

First, a couple graphs on mobile usage from Mary Meeker…

 

Smart phones and tablets will soon become our primary personal computers.

Mobility strategy will be necessary for:

  • Catalog discovery
  • Library marketing
  • Student account management
  • Siri-like tools for finding things on campus

 

 

When links are close together, users hit the wrong links and become frustrated.

  • A reason to avoid lists of links

 

Don’t

  • Have items that patrons click right next to each other
  • Repurpose a mobile site design from a larger screen layout

 

Do

  • Design from scratch for the small screen sizes you wish to support
  • Use Responsive Web Design for library sites to minimize:
    • Resizing
    • Panning
    • Scrolling

 

Creating a mobile site design or a native mobile app will create a different user experience

  • Here are some examples…

Is USC successful?

 

 

Developing an Android native app:

  • It isn’t difficult to make an Android app
  • Android devices are not very standardized
  • Android apps tend to have a lot more bugs than equivalent iOS apps

Developing an iOS app:

  • Much easier to develop
  • Smaller share of the market

 

Other mobile technologies that academic libraries are beginning to use:

  • ILS-sent text messages about due dates/times, library events, etc.
  • Texting a call number/URL to a mobile device
  • Texting a librarian for reference questions
  • QR codes that send people to parts of the library website