Tag Archives: software

Product Management and Third-Party Integrations

I wrote a piece on product management for third-party integrations. Most product managers will at some point be tasked with a third-party integration; sometimes by choice and sometimes not. For this reason, I decided to talk to product managers with the most third-party software integration experience and set out to discover their best practices, both strategic and tactical.

Check out the post here at Mind the Product: http://www.mindtheproduct.com/2017/04/third-party-integrations.

My Talk on Software Product Pricing on the DYT Podcast

I was honored to be on Karthik Vijayakumar‘s Design Your Thinking podcast. I based my talk on a post I did a couple years ago: 13 Questions to Ask about the Pricing of Your Software Product. I’ve never done anything like a podcast before, so I encourage you to check it out:

Karthik is doing one of the best interview series in product management. Please check out some of my favorite episodes that came before me in the series:

Does a Phase 1/Phase 2 Approach Ever Actually Work?

Alicia Dixon and I interviewed 7 of our favorite product management colleagues on best practices with a phase 1/phase 2 approach. By that, we mean a scenario where a product has features A, B, and C in 2017 and adds features D, E, and F in 2018. How do you avoid getting in over your head? How do you convey this plan in a roadmap?

A special thank you to Nandini Jammi, who helped make the post stylish and clear.

Check out the post here at ProdPad: https://www.prodpad.com/2016/12/phased-rollout-strategy.

Project Outsourcing Best Practices

It was my privilege to be included in Reasons Your Outsourced App Project Gets Delayed (And How To Fix It), by Nidhi Shah of Arkenea. Check out the article to see what 8 product managers and project managers, including my product management friend Drew Bixby, have to say.

After You’ve Launched Your App: Keeping Users Engaged Past Year 1

I’ve asked some of my favorite product management and UX colleagues about best practices for keeping mobile apps successful and fresh past year 1. Read the posts or full e-book by clicking on these links and visiting the blog at UXPin…

Pt. 1: App User Engagement: Expert Advice from @tektalk, @ellenchisa, & @Li_Li_Dhttp://bit.ly/23qq2dN

Pt. 2: App User Engagement: Expert Advice from @AndreAtDell & @rcauvinhttp://bit.ly/1Wa8kfN

Pt. 3: App User Engagement: Expert Advice from @SchulteElena, @delizalde, & @Paul_Yokotahttp://bit.ly/1Tuaikp

Full e-book: App User Engagement: Advice from 8 Experts – http://bit.ly/1W8PXHy


Photo credit (balloons): Flickr – Nicolas Raymond

Determining Ideal Release Frequency for Software Products

One of the questions product managers are constantly asking themselves is, “How do I get product updates into the hands of my users at a speed that is most beneficial?”

In 2011, I was a part of an industry that shipped software annually. All the companies in the industry were trying to figure out the best way to schedule their annual release to maximize the market splash. Should we release just after an industry event? Should we release just after the market share leader’s annual release? Should we release right after the board meeting? Should we release at the end of our fiscal year?

Over the last five years, many industries have shifted to more frequent releases, like quarterly, monthly, and weekly deployments. New deployment technology and hard work from DevOps teams have made it a different world for releasing software products. But it’s still a rich source of debate within organizations: what is the right cadence for your product(s)?

Pros and cons of shortening your release cadence

Pros Cons
Faster, predictable delivery of features and bug fixes Less time for you to squeeze in a feature or bug fix
The risk of a bad bug is lower in a smaller release Software bugs being released every 2 weeks will seem worse than if the same amount went out once a month
Faster feedback for the team More frequent meetings and shorter sprints mean a higher tax on the product manager/owner
The marketing, training, etc. teams have fewer items to cover when summarizing the release Release summary processes might need an overhaul to support more frequent releases
A shortened release cadence can be treated as an experiment There may be development costs associated with increasing the release cadence, like changes to the way the product gets updated

You’ll want to do the same sort of pros and cons list for your product’s particular situation. When you do that, you’ll want to consider some product management best practices. Here are some best practices for release cadence:

  1. Make the release less risky by making it small. The goal: minimizing bad changes vs. maximizing good changes.
  2. Your release cadence is not a race. Don’t make the release small because you want to hold to a cadence that your business doesn’t actually require. For example, if your users use your product once a month, who will notice when you push to weekly releases?
  3. Consider your release health. If releases every 4 weeks are good, it doesn’t mean that releases every 2 weeks are twice as good. It’s important to look at past releases for technical risks, like a ratio of documented bugs vs. release size.
  4. Evaluate the value a faster release cadence will give to the users that use the product the most. Your power users will feel a change in release frequency the most. Will a faster cadence make them have to give feedback faster? Will a faster cadence help them do the jobs they’re doing better and faster?
  5. Put your executive hat on. It’s not only the dev team and the user that matters…make sure that release cadence is in line with your executive team’s expectations.
  6. Re-evaluate your release cadence every few months. The answer to how appropriate the release cadence will vary over time, as your organizational behavior and your users change.


Did I miss a consideration for release cadence? Do you have any stories to share on the subject? If so, leave a comment.

For more product management articles, read The Product Guy Daily. I publish it every morning.

20 Questions Product Managers Should Ask about Mobile App Testing

I’ve worked as a product manager on several different types of mobile apps: Android, HTML5, iOS, phone, tablet…but always B2B. Building a new mobile app is a great experience. During testing, changes can be made very quickly to overcome weaknesses of the app.

The most challenging part of building mobile apps is building to the devices. Devices have limitations. Not everyone buys a new, high-priced phone or tablet every two years. Therefore, both the test plan and the project plan for a mobile app are dramatically different from a browser-based version of the same workflow. Product managers need to know the different scenarios in which the user runs the app, and they need to convey that information to the team. Below are some good questions to ask the team:

1. What are some ways we are testing security?

2. How are we testing with different screen sizes?

3. How are we testing the install and uninstall events?

4. Which carriers are we testing with?

5. Are we testing with no storage space available on the device?

6. Are we testing with low battery?

7. Are we testing with “dirty” devices (OS not upgraded, apps not upgraded, generally neglected)?

8. Are we testing with low-priced devices?


9. Are we testing with incoming calls?

10. Are we testing with the devices in different positions, alternating between portrait and landscape?

11. Are we testing with screen covers?

12. Are we testing with different pixel densities?

13. Are we testing using public Wi-Fi, maybe at Starbucks?

14. Are we testing with different screen brightness settings?

15. Are we testing whether we can walk and use the app?

16. Are we testing whether we can use just a thumb to use the app?


17. Are we testing with headphones plugged in to the device?

18. Have we looked at https://appthwack.com for automated testing?

19. Have we looked at http://www.perfectomobile.com for automated testing?

20. Why will people not like using this app?

 

I hope you enjoyed the post. Leave a comment on other questions to ask. For more activities for product management, read the Product Guy Daily. I publish it every morning.

Identify Product Weaknesses by Writing Your Product’s Obituary

Here is a really simple, but morbid, group exercise for a product management team: write your product’s obituary. Being a proactive product manager means planning the demise of your product before it happens. Sometimes you’ve got a plan for end of life…sometimes you don’t. Sometimes you want to delay the end of life, and sometimes you want to accelerate it. Try these 8 questions for a quick group exercise.


  1. How will customers remember your product?
  2. What is the cause of your product’s demise?
  3. Is the demise of your product expected or unexpected?
  4. What is the date of your product’s demise?
  5. How are other products in the portfolio affected by your product’s demise?
  6. Now that your product is gone, what will take its place?
  7. Who is handing out their business cards to your customers at your product’s wake?
  8. What 3 things could you have done to delay your product’s demise?

Share and compare your answers with others, and discuss.

For more activities for product management, read the Product Guy Daily. I publish it every morning.

 

Inspired by:

Sherman, E. (2013, December 11). For Your Year-End To-Do List: Write Your Company’s Obituary Now. In Inc.com. Retrieved April 14, 2014, from http://www.inc.com/erik-sherman/what-3-things-will-kill-your-business-soon.html

Yohn, D. L. (2014, January 28). Write Your Brand’s Obituary. In Harvard Business Review. Retrieved April 14, 2014, from http://blogs.hbr.org/2014/01/write-your-brands-obituary/

37 Great Product Management Blogs

During my first rocky week as a product manager in 2011, a wise lady in St. Louis gave me a list of about 5 product management blogs. It really helped me, so I’ve continued to add to the list. Also, I’m a librarian, so you know this was inevitable. Below are some of the best, most active product management blogs. While I appreciate those who read my blog for product management topics, I recommend that you also read all of these below for a more experienced viewpoint. Note 1: they are in alphabetical order. Note 2: there are actually 40 blogs listed here, because I forgot three of my friends in the first release of this post.

 

Bat Crap Crazy Product Manager http://www.batcrapcrazypm.com

Blog – Product Powers http://www.productpowers.com

Blog | Roman Pichler http://www.romanpichler.com/blog

Blog | Smart Software Marketing http://smartsoftwaremarketing.co.uk/blog

Brian Lovin http://blog.brianlovin.com

Brian Piercy | The Mud Dauber Chronicles Product Management, Analytics, and Startups http://www.brianpiercy.com

Business Analysis | Product Management | Software Requirements | Tyner Blain http://tynerblain.com/blog


Cauvin “Smart product decisions” http://blog.cauvin.org

Doug Seven http://dougseven.com

Ellen’s Blog http://blog.ellenchisa.com

Ellie Cachette. Product Design. Sailing Stuff. – Blog http://www.elliecachette.com/blog.html

How To Be A Good Product Manager: Product management tips http://www.goodproductmanager.com

Hunter Walk | 99% Humble, 1% Brag http://hunterwalk.com

Journal on Product Design and Development http://productdesignjournal.blogspot.com

Juan Fernández — Medium https://medium.com/@juanferrub

Ken Norton — Medium https://medium.com/@kennethn

Kristin Runyan | Agile Coach and Trainer | Product Management Professional http://www.kristinrunyan.com

Lead on Purpose | Promoting Leadership Principles in Product Management http://leadonpurposeblog.com


Learn How to Build Great Products from Silicon Valley Veterans http://svpg.com

Martin Eriksson | Blog http://martineriksson.com/blog

Matty Cohen | Product management, WordPress and web development, punk rock and 80s/90s television http://matty.co.za

Nicholas Muldoon | Helping small products grow big. http://www.nicholasmuldoon.com

Nir and Far http://www.nirandfar.com

Product Beautiful: Building Product Management by Paul Young http://www.productbeautiful.com

Product Manager in Heels http://www.pminheels.com

Product Talk – Build great products. http://producttalk.org

Rich Mironov’s Product Bytes http://www.mironov.com

Startup Product | The movement for product excellence. http://startupproduct.com

Startups, entrepreneurship, running a business and marketing from Instigator Blog http://www.instigatorblog.com

Startups, Product, Personal Growth | Ryan Hoover http://ryanhoover.me


Street Smart Product Manager | The down-to-earth realities of what it takes to be a product ninja every day http://streetsmartproductmanager.com

Success Managers: Beyond Managing Products http://successmanagers.blogspot.com

Tech Product Management http://techproductmanagement.com

The Agile Product Report – Product Management and Marketing http://andystitt.com/agile-product-report

The Cranky Product Manager | A blog on product management, product marketing, and the ugly side of software product development http://crankypm.com


The PM Vision : B2B Product Storytelling: Agile Product Management and Marketing http://johnpeltier.com/blog


The Product Bistro http://prodbistro.com/blog


Under 10 by Steve Johnson | Strategic product management… for an agile world http://under10consulting.com

Users Know http://usersknow.blogspot.com

Wait, I Know This One | A Conversation About Product Management http://nilsdavis.com

 

Read the Product Guy Daily for their contributions to my product management world. I publish it every morning.

Did I miss someone’s blog? Leave me a comment!

150 Product Managers to Follow on Twitter

I’ve compiled a list of 150 product managers (and a few product marketing managers) who are active on Twitter. Product managers often don’t work with other experienced product managers. It’s nice to have a support network of smart product professionals to talk to on Twitter.

 

1. Rich Mironov @RichMironov

Tech start-up veteran, product executive, writer (The Art of Product Management), agilist, analogy wrangler, product camp founder.

Silicon Valley · mironov.com

 

2. Alicia Dixon @Li_Li_D

Mobile Product Mgr, INFP, HowardU Lady Bison, BAMA Alum & Crimson Tide fan, NBMBAA, & ProductCamp DC Planning Team

Maryland · just1morething.com

 

3. Joshua Duncan @joshua_d

Tech marketing, busy dad, most likely hungry. Product Management @NoesisEnergy.

Austin, TX · arandomjog.com

 

4. April Dunford @aprildunford

Interested in the business side of Startups. Startup marketing, sales, inbound, content, running. COO, Tulip Retail.

Toronto · rocketwatcher.com

 

5. Josh Elman @joshelman

Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. Partner at Greylock, looking for crazy new things.

Silicon Valley, CA · about.me/joshelman

 

6. Michelle Harper @mlharper

Strategic product management & marketing executive, adjunct professor, animal advocate, equestrian.

http://www.linkedin.com/in/michelleharper

 

7. Niels Hoven @NielsHoven

VP Product @PocketGems. I make games. Previously @Playdom, @Tableau. I like startups, design, and adventures.

San Francisco, CA · nielshoven.com

 

8. Hunter Walk @hunterwalk

@homebrew, Seed Stage Venture Fund for the Bottom Up Economy. Previously made products & fun at YouTube, Google & Second Life. Word.

san francisco · hunterwalk.com

 

9. ElizabethQuintanilla @equintanilla

#Marketing Gunslinger #ProdMgmnt #Prodmktg #e20 #WOM #socbiz #custserv #Austin #sales #demandgen Entrepreneur MBA #ATX GliderPilot ScubaDiver Speaker – Not AVG!

Austin, TX · http://about.me/elizabethquintanilla

 

10. Dennis Shiao @dshiao

Product and Content Marketing at @DNNCorp and #Author of a lead generation book (http://amzn.to/cqadOu ). Sharing (hopefully) useful info, one tweet at a time.

San Mateo, CA · allvirtual.me

 

11. Danny Roberts @ProductITGuy

#ProductManager, #Mobile, #AutomotiveSoftware, Believer, Husband, Painfully Nice Guy, Coach, ScifiGeek, Planner/Doer/Entrepreneur I build solutions All Day

Midwest

12. Jason Evanish @Evanish

Customer Driven Product guy. Student of Leadership. Avid non-fiction Reader. Prev @KISSmetrics. Started @GreenhornBoston a hub for Boston tech.

San Francisco via Boston · about.me/evanish

 

13. Yama @yama

Product at Telmate; formerly at @seesmic; @TechKaraokeSF; prodmgnt; GTD; jack of all trades, master of fun; Muay Thai – These tweets are my own.

San Francisco · about.me/yama

 

14. ~Cindy+F+Solomon~ @cindyfsolomon

Passionate about people & product excellence! Host, Global Product Management Talk @ProdMgmtTalk http://bit.ly/nbw9Yr @StartupProduct http://bit.ly/IfsyLr

SF Bay Area · startupproduct.com

15. Roger L. Cauvin @rcauvin

Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.

Austin, Texas · blog.cauvin.org

 

16. Katelyn Friedson @kfriedson

Mobile + Product + Strategy. http://care.com

NYC – Boston · katelynfriedson.com

 

17. Luis Daniel Soto @luisdans

A Zettabyte is a big step for IT but a small step for mankind. Director of Product Management for Microsoft SQL Server & Big Data. New and emerging technologies

Reality · luisdans.com

 

18. Alisha Outridge @AlishaOutridge

Product Director & Growth Strategist. Likes: karaoke, #QS & turning ideas into engaging products MVP+. Formerly @Aol @KickApps @iHeartRadio Now @FlybyMessenger

New York, NY · alishaoutridge.tumblr.com

 

19. Jim Holland @Jim_Holland

Product strategy and leadership – find me hanging out at #innovation

Boise · pmtribe.wordpress.com

 

20. Kelly Kuhn-Wallace @KKDUB

Marketer w/ice cream issues. Sales supporter. Startup survivor. Wicked devil’s advocate. Often wrong. #cats #geek #b2b #prodmktg #prodmgmt Happy to help!

Minneapolis · linkedin.com/in/kellykw

 

21. Thomas Schranz @__tosh

Co-founder & CEO of @blossom_io — Love Product Management, UX, Service Design, Typography, Game Design, Dart, Growth Engineering, Tea, Minimalism, Dao, …

San Francisco, London, Vienna · blossom.io

22. J Metz @drjmetz

Cisco Storage PM, Data Centers. Rabid individualist, Promotor of Liberty and Personal Privacy

San Jose, CA USA · jmichelmetz.wordpress.com

23. Carol Kollm @ckollm

Wife & mom, entrepreneur, product owner. Connecting on new product dev, technology, & random stuff. Say hello!

Boston, MA · linkedin.com/in/carolkollm

 

24. Stewart Rogers @StewartRogers

Director of Product Management at QHR Technologies. I tweet mainly about #prodmgmt and #BlueJays.

Vancouver, BC, Canada · strategicproductmanager.com

 

25. Giles Farrow @SmartSoftMarket

Helping Software Companies and Startups improve their Marketing. Tweets on #ProdMktg #Startup #Software #Marketing.
http://smartsoftwaremarketing.co.uk/

West Sussex, UK · smartsoftwaremarketing.co.uk

 

26. John Peltier @johnpeltier

B2B Product Storyteller • @PCampATL Organizer • @CrepeCottage Co-Owner

Alpharetta, GA · johnpeltier.com/blog

 

27. Jeffrey Paul @jeffpaul

Experienced Digital Media, Agile, & Product Strategist | Passions: #beer #bourbon #dogs #food #triathlons #technology #gadgets #socialmedia #digitalmedia #agile

Westchester, CA 90045 · jeffandcrystal.com

 

28. Meghan Keaney @meghkeaney

Product Marketing at @HubSpot. Interested in tech, social innovation, writing, and just about any action movie from the early 90s

Cambridge · linkedin.com/in/meghankeaney

 

29. Jeff Lash @jefflash

Passionate about making product managers great & making #b2b companies successful. Research Director, #prodmgmt for @SiriusDecisions. Tweet/link ≠ endorsement.

St. Louis, MO · goodproductmanager.com

 

30. Jeremy Horn @theproductguy

product, technology, & content strategist

nyc · TheProductGuy.com

31. Ben Yoskovitz @byosko

VP Product @GoInstant. Partner @YearOneLabs. Ex-CEO/Founder Standout Jobs. Blogger. Entrepreneur. Father. Opportunity-seeker.

Halifax · instigatorblog.com

32. Larry McKeogh @lmckeogh

Product Management / Marketing – Taking 1 + 1 and getting π. Co-founder Rocky Mountain ProductCamp

Boulder

 

33. Nir Eyal @nireyal

I work on, advise, write, and teach about products that move people. Author of Hooked: How to Build Habit-Forming Products http://goo.gl/xuLWPN

Palo Alto · nirandfar.com

 

34. Steve Johnson @sjohnson717

The tech industry’s authority on product management processes. Author, speaker, consultant, guitar player.

DC area · about.me/sjohnson717

 

35. Fred Beringer @fredberinger

VP Product at SOASTA Web Performance, Software Testing, Software Development, Cloud Computing, Mobile Testing & Startup fun!

Mountain View, CA · fredberinger.com

 

36. Ryan Hoover @rrhoover

Co-Creator of @ProductHunt.
EIR at @Tradecraft.
Creator of @StartupEdition.
Former Director, Product at @PlayHaven.

San Francisco, CA · ryanhoover.me

 

37. Phil Wolff @evanwolf

Product Manager. Technologist. Advocate. Communicator. pwolff@gmail.com. http://letmydatago.org +1-510-444-8234

Oakland, California · linkedin.com/in/philwolff

 

38. Jason Shen @JasonShen

Build + grow tech products. Host of http://TectonicPodcast.com . Author of Winning Isn’t Normal. Nat’l champion gymnast. Prev: @Smithsonian @YCombinator @Stanford

NYC SF DC · jasonshen.com

 

39. Melanie Holloway @baltomel

Product mkting mgr loving life in Baltimore. I like making sandwiches. I like running I like history.I believe in the power of a positive mental attitude. #pma

Baltimore Maryland · thisismetraining.com

 

40. Alison Sigmon @alisonsigmon

Focus: Product & UI/UE design, psychology, & marketing. Writer. Therapist. Runner. Veteran. Dog lover. Devoted learner. CDO at The Outdoor Shopper

Oklahoma · mindscraping.com

41. Kristofer Layon @klayon

Product designer. Author of Digital Product Management, my third book for New Riders/Peachpit. All around mobility enthusiast: devices, running, travel.

Minneapolis · kristoferlayon.com

 

42. Geoffrey Anderson @gander2112

Product Manager, techie, geek, musician,dog lover, heart attack survivor. My tweets are my own

Tucson, AZ · tralfaz.org

 

43. brian piercy @brianpiercy

The product manager your parents warned you about. Hacker, breakfast taco expert, college football junkie. Terrible jogger.

austin, texas, y’all · brianpiercy.com

 

44. Martin Eriksson @bfgmartin

I’m Martin Eriksson – Product Chief at @Covestor, founder of @ProductTank, @MindtheProduct and #mtpcon, Swedish, gadget nut, foodie and petrolhead.

Boston & London · martineriksson.com

 

45. Andrea Moe @AndreaMoe

ENTP, dog and kitty lover, experimental cocktail mixer, football chick, fitness wannabee, OH! and I do a little product managing and marketing for @AirSage

Atlanta · linkedin.com/in/andreamoe

46. Brandon Watson @BrandonWatson

I run Product Management for Kindle Reader software. I love tech, learning, and ratcheting up the crazy with endurance racing…views here are my own.

Redmond, WA · manyniches.com

47. Ken Norton @kennethn

Partner @GoogleVentures. Former PM @Google. Bring the donuts.

Silicon Valley, CA · kennethnorton.com

 

48. Ubaid Saleem @Ubaid_Saleem

Digital executive. Tweets on Product Mgmt, Marketing, Customer Exp, Strategy, Innovation, Leadership & Management. Love tech, gadgets & SciFi. Opinions my own.

Northern Virginia

 

49. John-Paul Herrmann @extraterrestric

I love to discuss and build great products. Characteristics: Creativity, courage, competency, confidence, commitment and common sense.

München

 

50. lisaw1 @lisaw1

Strategy & Management Consultant; Product & Project Management

San Francisco Bay Area · about.me/lisaw1

 

51. Sachin Rekhi @sachinrekhi

Entrepreneur, Product Guy, and Software Engineer

San Francisco, CA · sachinrekhi.com

 

52. Allan Berger @allanberger

Co-founder & CCO of @Blossom_io. I tweet about Product Management, Lean, UX, UI, Kanban, Growth Hacking, Dart … Passionate Cyclist & Foodie 🙂

San Francisco, London, Vienna · blossom.io

 

53. Emer Kirrane @Exxx

Web Analytics Fairy & Product Manager. Community Liaison for @AnalysisXChange. I tweet about #measure ‘n’ junk

Budapest, Hungary · about.me/emerkirrane

54. Dan Olsen @danolsen

Passionate about product management, UX design, and analytics. Startup consultant, interim VP of Product, entrepreneur, speaker, coder, Lean Startup guy

Palo Alto, CA · olsensolutions.com

55. peter scharnell @scharnell

product manager in the payments space

atlanta, ga

 

56. Ayori Selassie @iayori

Mom, Nerd, Baby Face, Product Manager, dabble in Ruby, Organize @pitchmixer, Mentor @TechWomen, Curate @BWIComputing, Editor/Strategic Adviser @blkintechnology

Oakland, CA · huggingyuri.com/hug/

 

57. Laura Klein @lauraklein

Principal at Users Know & Author of UX for Lean Startups. I blog about UX, Research, Product Management, and Lean Startup.

Silicon Valley · usersknow.com

 

58. Paul Brown @brownpf

Intrapreneur,occasional maker, abductive thinker, technologist and T-shaped agile product guy;tweets on #prodmgmt, #agile, #ux, #lean, #innovation and #startups

London & East Sussex · brownpf.com

 

59. Jonathan Libov @libovness

Product Manager at @appsfire (http://appsfire.com ) and co-creator of Snapix (http://snapwith.me ).

I’m very handsome.

Tel Aviv, Israel · whoo.ps

60. Darrin Johnson @marketmotivated

Husband and father interested in connecting with people about, entrepreneurial ventures, product mgmt, the outdoors, and education.

USA · http://www.linkedin.com/in/darrinmjohnson

 

61. drjimanderson @drjimanderson

Soft Skills For Tech Folks: Negotiating, Product Mgmt, Public Speaking, IT Mgmt, CIO Skills; Consultant, Speaker, Coach, and Trainer; owner of 80lb Boxer pup

Florida, U.S.A. · BlueElephantConsulting.com

 

62. Jennifer Doctor @jidoctor

Passionate experienced Product Marketing & Management leader … & diehard lifelong Red Sox fan! (Views expressed are mine.)

Delray Beach, FL · outsideinview.com

 

63. Joe Cotellese @JoeCotellese

Director of Product @AWeber. I tweet about email marketing, mobile apps, product development and progressive politics. Opinions are my own (you can’t have ’em)

Bucks County, PA · Linkedin.com/in/joecotellese

 

64. Paul Young (ptyoung) @ptyoung

Paul Young is an Instructor for Pragmatic Marketing and Founder of ProductCamp Austin

Austin, TX · productbeautiful.com

65. Cranky Product Mgr @crankypm

The Cranky Product Manager is the fictional, snarky alter-ego of a mild-mannered software product management professional.

Silicon Valley, CA · crankypm.com

 

66. Ellen Chisa @ellenchisa

product @kickstarter, trustee @awesomefound, and alum @olincollege

Brooklyn · ellenchisa.com

 

67. Johanne Lemaire @J_Lemaire

Easy Tech Marketing: Getting B2B Product marketing just right. Can I help you, too? http://easytechmarketing.com

Vancouver-based global nomad · about.me/johannelemaire

68. Michael Hopkin @michaelrhopkin

Developing leadership in product management and product marketing. You’ll find me in #leadership #prodmgmt #prodmktg Husband, dad, runner, outdoors enthusiast.

Lindon, UT USA · leadonpurposeblog.com

 

69. Ellie Cachette @ecachette

VP Product Marketing @koombea. Supporter of @women2 and @springboardent. Technical products.

NYC via SF · elliecachette.com

 

70. Michael Ducker @miradu

Web Product for @Twitter. @OlinCollege Alum.

San Francisco · miradu.com

 

71. Robert Karel @rbkarel

VP Product Strategy with Informatica. Former Forrester analyst for DI, DQ, MDM and data governance. GovernYourData moderator. [All opinions are my own]

Redwood City, CA · informatica.com

 

72. Ben Tepfer @bentepfer

Alum of @SyracuseU | #ProductMarketing @Adobe | Geographer | Lover of Craft Beer, Maps, and Music Festivals | Tweets are my own

Boston, MA · bentepfer.com

 

73. Matt Schlicht @MattPRD

Experimenting with #bitcoin & #dogecoin. CEO of @HipsetNetwork, General Partner at Dominatefund, @Forbes 30 Under 30 twice, did product at @Ustream for 4 years

San Francisco, CA · medium.com/@MattPRD

74. Teresa Torres @ttorres

I help companies put customer development and Lean principles into practice. Read my blog at http://www.producttalk.org

San Francisco, CA · producttalk.org

 

75. Brendan Flynn @hbflynn

Digital strategist + head product guy at Shoplocal (@localatscale), passionate @ #prodmgmt #pmot #ppm #agile #leanstartup #webdev #ux #retail #music #golf

Chicago, IL

76. Christine Luc @christineluc

Product marketer in #tech. Tweets about startups, product management, marketing, music, art, food, and adventures of varying scale. I also like cute things.

Bay Area, CA

 

77. Nicholas Muldoon @njm

Aussie at @twitter. Product Manager & Marketer. Agile Coach.

San Francisco · nicholasmuldoon.com

 

78. Nils Davis @nilsie

Product management & innovation, tools both digital and hand. I can help you make better products.

Menlo Park, CA · nilsdavis.com

79. Andy Stitt @andystitt829

Founder and Publisher at Agile Product Media. Tweeting about agile product management and related topics.

Denver, PA · http://andystitt.com/agile-product-report

 

80. Robert McDaniel @RobertMcDaniel_

product guy focused on digital advertising, online video and mobile

 

81. Bruce McCarthy @d8a_driven

Innovator, consultant, coach, and evangelist for better products and product management; currently building Reqqs, the smart roadmapping tool

Boston Metro · productpowers.com

 

82. Ken Romano @kenromano

Product Director @AP // Teen Leadership Development @YMCA // Hiker // Craft Beer // #Astoria resident

New York, NY · medium.com/@kenromano

 

83. Steven Cutbirth @svenc

Lead Product Manager @dailyRx & @RxWiki Christ Follower. Aspiring Social Entrepreneur. Sports Lover. Art Appreciator. Music Admirer. Tech Geek. Texan.

Austin, TX · StevenCutbirth.com

 

84. Pradheep Sampath @PradSam

Product Guy.I build products & product teams. Making e-commerce & supply chains frictionless as VP Product Management at Liquidity Services. Personal views here

Northern Virginia / DC · about.me/pradsam

 

85. Andre Piazza @AndreAtDell

Marketing leader @Dell. I believe in intelligent products and memorable customer experiences. #ProdMgmt #Marketing #Creativity #Travel #Formula1 #SXSW #Soccer

Austin, Texas · linkd.in/andrepiazza

 

86. Joan Benson @Joani_B_

Leveraging the cloud to support & improve nonprofits and faith-based organizations. Baylor alumni. Sr Prod Mkt Mgr – Intacct.

Austn TX

87. Prashanth @sprabu

Entrepreneur, product designer, collaboration enthusiast, product manager for people and work mgmt software, SAP Mentor. Author

Palo Alto, California · productdesignjournal.blogspot.com

88. Charley Rich@Nastel @nastel

VP Product Mgmt & Marketing at Nastel: Middleware-centric APM, Analytics, MEssage tracking and self-service

ÜT: 40.907445,-73.336724 · nastel.com

89. Janna Bastow @simplybastow

Product badass. Co-founder of @ProdPad – product management software, and co-founder, organiser, writer at @MindTheProduct.

London, UK · prodpad.com

 

90. Anish @anish337

Snr Product Manager in eCom @ blinkboxbooks | ex. @ticketmaster @Microsoft | MBA Surviving Crystal Palace fan.

London · blinkboxbooks.com

 

91. Cait Porte @PMinHeels

Product (Innovator) Manager in Heels. Founder @thepawup. Passion for designing simple, effective products #prodmgmt #entrepreneur Mom of @gunnersully

Boston, MA · PMinHeels.com

 

92. Annu Augustine @annua

Product Manager – Working on improving enterprise applications

South Africa · http://www.linkedin.com/profile/view?id=31183616

 

93. Katie Walley-Wiegert @o0KitKat0o

Journalist-enthusiast turned product manager in training. Lover of language, logic, and emerging mediums. Never settling, always pushing to learn more.

Cincinnati, Ohio · assistanttotheproductmanager.com

 

94. lorifraleigh @lorifraleigh

developer tools gEEk, product manager and developer evangelist; now PHB who is lovingly known as SWMBO; space nerd & Future Astronaut

Silicon Valley, CA · linkedin.com/in/lorifraleigh

95. Marty Cagan @cagan

I’m a partner at Silicon Valley Product Group, specializing in product teams and product strategy – former exec at eBay, AOL, Netscape and HP

Silicon Valley · svpg.com

 

96. Stacy Leidwinger @StacyLeidwinger

Dir. of Prod Mgmt | Product innovator, #sourcing & #supplychain enthusiast & Tech geek at heart. Disclaimer: Tweets are my own!

Pittsburgh · blog.directworks.com

97. Rafael Dahis @rafaeldahis

thinking people, reading numbers, writing code, building products. Product Manager @Twitter.

Rio/SF · rafaeldahis.com

98. Mike Urbonas @mikeurbonas

Director of #ProdMktg, @Attivio – Business Intelligence – Info Management – Enterprise SW – Fan of @Patriots and good beer, books & coffee – Opinions all mine

Boston, MA (USA) · mikeurbonas.com

 

99. Wayne Chen @WayneChenNY

Empowering Mobile Apps & Digital Products | Startup Guy @ACCEL #500 @Hook_Mobile. | Founder @PocketSQRMedia @Enovaminds. #Freemason. http://enovaminds.com

VA, NYC · Linkd.in/WECMobile

 

100. Juan Fernández @juanferrub

Product Manager at Liferay, entrepreneur, husband, vocational musician, reader, thinker and traveler

Madrid, Spain

101. dseven @dseven

ALM Product Strategist, Microsoft

Seattle, WA · dougseven.com

102. Bryan Jowers @bryanjowers

product guy: AppDirect + others. former founder: Giftiki. I always wear a cape. Texan. #bettertogether

San Francisco · pushingproduct.co

103. Brittany Martin @BrittJMartin

Product Marketing Manager & Student Leader Advocate @Readyforce – Startup geek – Fashion lover – Hackathon enthusiast

San Francisco via Pittsburgh · sfviapgh.com

104. Angus Peacey @AWSPeacey

#Prodmgmt Exec focused on product strategy, contact centers, product innovation & product portfolio scenario planning

Buckinghamshire, UK · awspeacey.blogspot.com

105. Lauren Nham @LaurenSophia

Biz + Design Product Manager. // Think like a designer, build like a startup.

San Francisco, CA · laurennham.com

106. Shardul Mehta @shardulmehta

Product ninja, tech geek, creator of the Product Canvas(TM), Founder of ProductCamp DC, daddy, hubby, obsessed about cricket and chicken curry. Opinions my own.

Washington DC · streetsmartproductmanager.com

107. Noa Adamsky @Noa_Adamsky

Director, Product Management at LivePerson, MBA, married to Danny and a mother of 3 kids. I tweet about Products, Design, Social Media, Business Results etc.

Israel · liveperson.com

108. Brian Lovin @brian_lovin

Product Manager @buffer. Founder @thekollection

TX · brianlovin.com

109. lukehohmann @lukehohmann

Innovation Games | Serious Games | Product Management Expert

Sunnyvale, CA · innovationgames.com

110. W. Alejandro Polanco @wapolanco

Busy Husband to 1, Dad to 2, Servant to all 3. Director of #ProdMgmt. Addicted to #Innovation. Enjoying all things #SocMed, #Tech & #Startup. Tweets are my own.

Pembroke Pines, FL · linkedin.com/in/wapolanco

111. Adriane @AMusuneggi

Director of Product Management – ecommerce, social & mobile. Nonprofit advisor @SeattleWorks. Marathon runner.

Seattle

112. Hakan Kilic @HakanKilic

Director of Product Management at LightSpeed POS, fan of high tech, interested in business, start ups and technology #prodmgmt

Montreal, Canada

113. Katz Boaz @katzboaz

Co-founder & Chief Product @bizzabo, UX expert, over 7 years of product development experience. Loves pixels, bytes and algorithms.

Israel · bizzabo.com

114. Adam Lehman @adrocknaphobia

An advocate for creatives. Product Manager at Adobe. A founder of @Brackets. Video game & comic book nerd. Punched a hole in the moon for @raelehman.

RockVegas, MD · brackets.io

115. Claude Colp @ClaudeColp

Product Manager, Innovator, Doer. BC MBA class of 2013. Passionate about enhancing products. Lover of wine, foodie, food transparency, and the arts

Wayland, Massachusetts · bit.ly/1nJJ9NR

116. Paul Yokota @p_yokota

Product guy @heymosaic. Caffeine addict. Burrito connoisseur. I do my best tweeting on Wednesdays. #prodmgmt #UX #startups

San Jose, California · heymosaic.com

117. Roman Pichler @romanpichler

Lean & agile product management expert: Helps companies create innovative products. Business owner, practioner, writer, consultant, trainer.

UK · romanpichler.com

118. Joao Reginatto @reginatto

I help teams build and ship the right technology products to customers. Organizer of Product Management Dublin http://goo.gl/v89bV9 .

Dublin, Ireland · about.me/reginatto

119. Dave Anderson @supergingerdave

Agile geek, UX nerd! student of Product Management. 15yrs in telecoms, recently moved to digital finance. Business failures 1 Successes 0

Dublin, Ireland

120. Eugene P @eplawuts

Husband, parent, product geek, second screen & broadcast tech. Will play any sport with a ball and I can beat someone.

Montreal, QC

121. Michael Habib @habib

@Scopus Sr. Product Manager at #Elsevier | #librarian #altmetrics #prodmgmt etc. http://orcid.org/0000-0002-8860-7565 … (These views are my own)

NYC · mchabib.com

122. Matty Cohen @mattyza

Chief Product Officer @WooThemes. WordPress and web developer, musician & blogger. Lover of punk rock, innovation, business & 80s/90s television.

Cape Town, South Africa · matty.co.za

123. Scott Sehlhorst @sehlhorst

Agile Product Management and Strategy http://go.tynerblain.com/sehlhorst

Austin, TX · about.me/sehlhorst

124. Ope Adeoye @opeadeoye

Quick, tell her, that he is a tech fanatic currently attempting to create a consumer product success story out of Nigeria…

Lagos, Nigeria · opeadeoye.com

125. kellie jones @kelliej

Product Manager, Love to learn new geeky things, extroverted introvert,book nerd….

atlanta, ga · batcrapcrazypm.com

126. Geoff @NomadicPm

VP Product Planning @Prophix. A digital nomad tweeting about business technology, #prodmgmt, and randomly interesting things! Opinions expressed are my own.

Canada

127. Carsten B. @carbo86

Head of Product @jobmensa // Blogger @mitteilungswahn // Electronic Music Lover

iPhone: 50.734321,7.220147 · carbo86.de

128. Margarita @margaritalurye

Rock-star senior product manager in constant pursuit of innovation, technology and shoes. In no particular order.

129. Stephen McCurry @StephenMcCurry

Product Manager @Udemy

San Francisco · stephenmccurry.tumblr.com

130. Aneesha @aneeshag

Product Manager. Seeking opportunities in Australia. Geek at heart. Newbie yoga enthusiast. Love food and reading… Calvin & Hobbes fan. Green tea addict.

Melbourne · aneeshag.wordpress.com

131. Keith Hamrick @keithremarks

Product #Marketing Manager @salesforce. Excited by the #extreme, fascinated by the #mysterious. Passionate about #technology. Avid #triathlete.

San Francisco

132. Trevor Slade @TrevorSlade1

Trevor Slade – Product Analyst at IO (Tweets are my own)

io.com · http://www.linkedin.com/pub/trevor-slade/19/720/32b

133. Abhay @mathurabhay

Product Manager working on next generation assessment platform. Hobbies: Chess, Tai-Chi & Long drives.

India · successmanagers.blogspot.com

134. Liz Blink @liz_blink

passionate about product management and ultimate frisbee, co-founder of @product_anon

melbourne · linkedin.com/in/LizBlink

135. Janine Sneed @JanineSneed

IBMer, Cloud Enthusiast, Product Manager, Proud Working Mother, Avid Runner, Tweets are J9’s (my own)!

Cary, NC

136. Shantul Sharma @shantul

MBA student at Henley Business School; Team Leader; Agilist; Aspiring Product Manager; Early Adopter; Football Crazy – not necessarily in that order.

Reading, UK · http://www.linkedin.com/in/shantulsharma

137. Suzie Prince @tw_suzie

Product Manager @tw_studios tweeting about #agile #lean #tw_mingle. When I’m tweeting about other things I’m @suzie_somewhere.

San Francisco, CA · http://www.thoughtworks.com/products/mingle-agile-project-management

138. Eric Miller @gamillerteam

Optimist · Curious Product Manager, technologist & experience design advocate · Husband & father · Greatful child of God.

Suwanee, GA · giantimpact.com/to/eric-miller

139. Kristin Runyan @KristinRunyan

#Agile coach and author, Product Mgmt Pro, dog lover, motivator, collaborator. Love family, friends and getting stuff done! #ProdMgmt #Agile

Des Moines, IA · kristinrunyan.com

140. Sally Duda @SallyOutLoud

Marketing Operations Manager; reformed Product Manager; coffee lover; wannabe singer; thinks out loud.

Greater Philadelphia Area · linkedin.com/in/sallyduda

141. Sarah Donovan @sarah_donovan

product gal. loves color, simplicity, working with great teams, and good design. comes with post-its. looking for a new job at a great company.

California · linkedin.com/in/sarahdonovan

142. The Dude @PmDude

A real, sarcastic, and no holds barred product manager. I call them like I see them, and there are NO sacred cows. My tweets are my own.

Nowhere, man · thepmdude.com

143. bob mcgough @product_guy

technology product management @product_guy | | Bob’s Domains @bobsdomains http://bobs-domains.com | | Art Studio @artstud_io http://ArtStud.io

pit | sfo | bkk · linkedin.com/in/bobmcgough

144. Anders Granlund @nysteanders

Enjoying life, good food, photography and arts. Product Manager – but mostly tweeting my personal thoughts. Or things I find interesting or amusing.

Söderköping, Sweden

145. Ryan Swigler @ryanswigler

Califloridian. Wanderer. Product guy. @UVA & @UFlorida Alum.

SF

146. Craig Uhlenkott @Craiguhlen

Passionate Product Manager and client advocate. My focus is on developing great products and services that users love. Open to new opportunities and challenges.

San Diego, CA · http://www.linkedin.com/in/craiguhlenkott

147. Patrick Masi @pjmasi

Product Manager for Vertafore, finding the voice of the insurance carrier market to build better products and enable sales

Williamston, MI · linkedin.com/in/pjmasi

148. Brian Brotherton @brianbrotherton

T-shaped product manager, Agilist, former coder. Tweeting about #marketing, #prodmgmt, #UX among other interests.

Ohio, USA · linkd.in/1dkiHTR

149. Tim Feeley @timfee

Director of Site Experience @TripAdvisor. They call me the MacGyver of Product Management. (Okay, only I call myself that.) Tweets are my own.

Boston, Massachusetts · timfeeley.com

150. Nashib Qadri @nashib

Technologist, product and program manager by day, and seeker of awesomeness in people, places and life at all times.

Toronto, Canada

 

Read the Product Guy Daily for their contributions to my product management world. I publish it every morning.

 

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10 Consequences of Having Product Managers as Primary Testers

Sometimes a product manager is asked to do things like testing to help software development processes. This is especially true for product management job titles like product owners, business analysts, product analysts, etc. What about when the product manager is the primary tester? Sure, there are reasons why it can be a good thing. First and foremost, it is a great way for a product manager to understand the product and how it is used. However, I wanted to focus on the limitations of this arrangement. I’ve compiled a few of the consequences that arise from having product managers as the primary testers. These include impacts on the development process, conflicts of interest, and impacts on the performance of the product manager.

 

Impacts on the Development Process

  • The turnstile. Using the product manager as a tester is to have one person be the action person for too many parts of the process. You’ll be at the beginning, the middle, and the end of the team’s work. In this flow, the product manager naturally becomes a bottleneck.
  • The weird smell. You’ll be less likely to investigate something that passes, but passes oddly (something’s not right). In an ideal world, an engineer or tester should investigate the weird smell. A product manager probably doesn’t have the expertise or the time.
  • The importance of testing. Testing is a full-time job (usability testing, performance testing, load testing, security testing, etc.). Doesn’t there need to be a dedicated person doing this job?
  • The stuntman argument. If you’re an actor, you may not want to do your own stunts because it takes away work from a stuntman. Same argument here: you’re taking away experience from a junior engineer.

 

Conflicts of Interest

  • Pulled in different directions. Product managers should want to ship the product as soon as possible; testers should want to send problems back to engineers to ensure quality. Product managers who test face tough decisions on what is important.
  • Scope creep. The product manager will have the ability to sneak in additional requirements to get it perfect. It’s always very tempting for a product manager to do.
  • Perfectionism. Being the finder of bugs makes you more likely to delay a launch to address a defect. After all, finding and squashing the bugs is what a good tester does.

 

Impacts on Your Performance as a Product Manager

  • Less time for your day job. You’ll have less time to interface with customers. Understanding customers is probably the most important thing for a product manager to do.
  • Different mindset. Testing puts you more in the details, and less with the overall vision. Testing every day can shift focus away from developing the 3-year big picture, or at least developing the big picture with an open mind.
  • One more way to be wrong. As the product manager, you’ll be the throat to choke for starting late. As the tester, you’ll be the throat to choke for the launch being delayed. Why open yourself up to more potential criticism?

 

 

What do you think about product management and testing? Leave a comment!

 

For more information on product management, read the Product Guy Daily. I publish it every morning.